Yes you can segment and personalize RCS messages or part of an RCS message can be personalized by CRM platforms and integrated data sources.
For more information on RCS, visit the Sinch RCS product page.
Watch the video below to learn how to start sending RCS messages with Sinch:
After registering your sender agent with Sinch, the video tutorial guides you through the set up process on the Sinch Dashboard.
You can learn how to send different types of RCS messages from the developer perspective and review what that looks like in real-time when it comes to what your customer will be seeing on their handset.
To learn more you can read our comprehensive developer documentation for RCS, which shows you how to build your business' RCS experience.