cancel
Turn on suggestions
Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type.
Showing results for 
Show  only  | Search instead for 
Did you mean: 

Additional costs associated with 10DLC (US)

This article contains useful information regarding Sinch 10DLC Pricing.

 

Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up to date pricing.

 

Contact Sinch to discuss the most up-to-date costs, and to calculate costs related to your business needs.

 

What is 10DLC?

10DLC stands for 10 Digit Long Code (often referred to as a Long Number) and is a carrier sanctioned channel for sending Application-to-Person (A2P) messages using a dedicated 10-digit wireline telephone number allocated within the North American Numbering Plan (NANP).

10DLC is a good delivery method for operational messaging like appointment reminders, service updates, or alerts, as well as local marketing campaigns and promotions.

 

What are the additional costs related to 10DLC?

 

Brand Registration Charges via The Campaign Registry (TCR)

$4 fee

Campaign Registration (TCR fees)

Range between $0 to $30 per month depending on the type of campaign selected during registration. 

Refer to Carrier fees table below.
Note: The TCR campaign fee will be charged 3 months up front, thus if you pick a campaign type that's $10 per month, you'll see an initial charge for $30. Then starting month 4 it will go back to the normal $10 monthly charge.

Number Lease fee from Sinch

$1 per month

Carrier pass through fees

Refer to Carrier fees table below.

Vetting fees

Refer to Carrier fees table below.

Other T-Mobile fees

Refer to Carrier fees table below.

 

 

Carrier fees

 

Special Business Review

One-Time

Monthly Service

  

T-Mobile & Metro by T-Mobile Special Business Review Request - Company may request a special review of a Content Provider's Risk Score for override approval.

$5,000*

 

*currently waived

    

NNID Registration Fee

      

T-Mobile & Metro by T-Mobile NNID Registration - Company will be allowed one (1) NNID provisioned on the T-Mobile Network for routing of Messages using the 10-Digit Long Code Messaging Program. If Company requests the provisioning of additional NNIDs, then Company shall pay a fee for each additional NNID

$2000/NNID

    

Number Pool Configuration

      

T-Mobile Number Pool Fee applies to all Number Pool and Sub-ID Number Pool requests submitted to T-Mobile. The fee will not be applied to each Sub-ID under a Number Pool but rather one single number pool fee, per brand, per request. Contact your account manager to see how we can handle your number pool requests without having to engage T-Mobile.

$2,000

   

 

 

 

  

Registration

One-Time

Monthly Service

  

Brand

$4

    

Campaign Fees - Invoiced monthly for an initial three-month period, after which will be renewed monthly.

   Monthly Service

Campaign Type

2FA

  

$10

Standard

Account Notification

  

$10

Standard

Customer Care

  

$10

Standard

Delivery Notification

  

$10

Standard

Fraud Alert Messaging

  

$10

Standard

Higher Education

  

$10

Standard

Marketing

  

$10

Standard

Mixed

  

$10

Standard

Polling and voting

  

$10

Standard

Public Service Announcement

  

$10

Standard

Security Alert

  

$10

Standard

Low Volume Mixed - For low-volume, small mix campaigns (less than 10k SMS/month)

  

$1.50

Standard

Agents and Franchises

  

$30

Special

Carrier Exemptions

  

$10

Special

Conversational Messaging

  

$10

Special

K-12 Education

  

$10

Special

Political

  

$10

Special

Proxy

  

$10

Special

Social

  

$10

Special

Sweepstake

  

$10

Special

Emergency

  

$5

Special

Charity

  

$3

Special

Sole Proprietor

  

$2

Special

Platform Free Trial

  

$10

Special

UCaaS Low

  

$1.50

Special

UCaaS High

  

$10

Special

 

  

 

 

Penalties - Noncompliance Fees on T-Mobile (including Metro by T-Mobile)

One-Time

Monthly Service

  

Text Enablement - if Company or a Message Sender text-enables a 10-digit NANP telephone number and sends Messages prior to verification of Message Sender ownership.

Clarification: You must be the owner of the 10-digit NANP telephone number to send messages on that number. If you are not identified as the telephone number owner before messaging begins, you may incur this fine.

$10,000

    

Grey Route - for each 10DLC Message sent by a Message Sender via a Grey Route.

$10

  

Not charged until further notice

10DLC Messaging Program Evasion - for each unique instance of a violation: Snowshoe sending, dynamic routing, spam filter evasion, unapproved campaign service.

Clarification: If you are purposely evading the 10DLC program rules you may incur this fine. Evasion Examples:  you are sending as much as you’re allowed on the 10DLC number and then you switch over to sending the rest of your messages on an unsanctioned long code, you are snowshoeing, you are sending unapproved campaigns on a registered 10DLC number. These are purposeful acts of evasion and may incur this fine.

$1,000

    

Content Violation - for each of the third and any subsequent notification of a Content Violation involving the same Content Provider.

Clarification: This is a 3rd strike policy. If you are found sending content that violates the content standards a 3rd time, and any subsequent violation, you may incur this fine.

$10,000

    

Non-Usage Fee - for each production campaign if no number is associated over a rolling 60-day period.

Clarification: If no action is taken to assign a number to the campaign, continued fees may be assessed month over month.

 $250

    

Mobile Messaging Violations - Noncompliance Fees on T-Mobile (including Metro by T-Mobile)

 

    

Tier 1 - for each unique instance of a Sev-0 violation issued to Company: Phishing, smishing, social engineering.

$2000

    

Tier 2 - for each unique instance of a Sev-0 violation issued to Company: Illegal content (must be legal in all 50 states and federally).

$1000

    

Tier 3 - for each unique instance of a Sev-0 violation issued to Company: All other violations including but not limited to SHAFT.

$500

    

 

 

    

Vetting

One-Time

Monthly Service

  

Standard

$40

    

Enhanced

$95

    

 

 

    

Standard Rate SMS via 10DLC US Carrier Fees (USD)

MT

MO

  

AT&T

$0.0030

 $0.0030  

T-Mobile, Metro and Sprint

$0.0030

$0.0030

  

Verizon Wireless

$0.0030

    

US Cellular

$0.0050

    

Dish Wireless

$0.0035

    

Bluegrass Cellular

$0.0025

    

C-Spire Wireless

$0.0025

    

ATNI dba Commnet

$0.0025

    

TextNow/Enflick

$0.0020

    

Claro (Puerto Rico)

$0.0065

    

Liberty Latin America (Puerto Rico)

 $0.00518    

Viya (USVI)

 $0.0025    

 

      

Standard Rate MMS via 10DLC US Carrier Fees (USD)

MT

MO

  

AT&T

$0.0075

 $0.0075  

T-Mobile & Metro by T-Mobile

$0.0100

$0.0100

  

Sprint

$0.0100

$0.0100

  

Verizon Wireless

$0.0052

    

C-Spire Wireless

$0.0100

    

US Cellular

$0.0100

    

TextNow/Enflick

$0.0020

    

Claro (Puerto Rico)

$0.015

    

 

 

    

Standard Rate SMS via Long Code Canadian Carrier Fees (USD)

MT

MO

  

Bell and Virgin Mobile

$0.0081

    

Rogers and Fido

$0.0081

    

Telus

$0.0059

    

Videotron

$0.0067

    

Freedom Mobile/Wind

$0.0067

    

SaskTel

$0.0059

    

Eastlink

$0.0059

    

 

 

    

Standard Rate MMS via Long Code Canadian Carrier Fees (USD)

MT

MO

  

Bell and Virgin Mobile

$0.03

    

Rogers and Fido

$0.016

    

Telus

$0.0096

    
Videotron

$0.0089

    

Freedom Mobile/Wind

$0.0089

    

SaskTel

$0.0059

    

Eastlink

$0.0074

    

 

Useful links:

Labels:
0 Kudos
Community Manager
Was this article helpful? Yes No
No ratings
Ask a question
Version history
Last update:
‎10-23-2024 10:56 AM
Updated by:
Employee