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This article contains useful information regarding Sinch 10DLC Pricing.

 

Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up to date pricing.

 

Contact Sinch to discuss the most up-to-date costs, and to calculate costs related to your business needs.

 

What is 10DLC?

10DLC stands for 10 Digit Long Code (often referred to as a Long Number) and is a carrier sanctioned channel for sending Application-to-Person (A2P) messages using a dedicated 10-digit wireline telephone number allocated within the North American Numbering Plan (NANP).

10DLC is a good delivery method for operational messaging like appointment reminders, service updates, or alerts, as well as local marketing campaigns and promotions.

 

What are the additional costs related to 10DLC?

 

Brand Registration Charges via The Campaign Registry (TCR)

$4 fee

Campaign Registration (TCR fees)

Range between $0 to $30 per month depending on the type of campaign selected during registration. 

Refer to Carrier fees table below.

Number Lease fee from Sinch

$1 per month

Carrier pass through fees

Refer to Carrier fees table below.

Vetting fees

Refer to Carrier fees table below.

Other T-Mobile fees

Refer to Carrier fees table below.

 

 

Carrier fees

 

Special Business Review

One-Time

Monthly Service

 

T-Mobile & Metro by T-Mobile Special Business Review Request - Company may request a special review of a Content Provider's Risk Score for override approval.

$5,000*

 

*currently waived

   

NNID Registration Fee

     

T-Mobile & Metro by T-Mobile NNID Registration - Company will be allowed one (1) NNID provisioned on the T-Mobile Network for routing of Messages using the 10-Digit Long Code Messaging Program. If Company requests the provisioning of additional NNIDs, then Company shall pay a fee for each additional NNID

$2000/NNID

   

Number Pool Configuration

     

Number Pool Fee applies to all Number Pool and Sub-ID Number Pool requests. The fee will not be applied to each Sub-ID under a Number Pool but rather one single number pool fee, per brand, per request.

$2,000

   

 

 

 

 

Registration

One-Time

Monthly Service

 

Brand

$4

   

Campaign Fees - Invoiced monthly for an initial three-month period, after which will be renewed monthly.

  Monthly Service

Campaign Type

2FA

 

$10

Standard

Account Notification

 

$10

Standard

Customer Care

 

$10

Standard

Delivery Notification

 

$10

Standard

Fraud Alert Messaging

 

$10

Standard

Higher Education

 

$10

Standard

Marketing

 

$10

Standard

Mixed

 

$10

Standard

Polling and voting

 

$10

Standard

Public Service Announcement

 

$10

Standard

Security Alert

 

$10

Standard

Low Volume Mixed - For low-volume, small mix campaigns (less than 10k SMS/month)

 

$2

Standard

Agents and Franchises

 

$30

Special

Carrier Exemptions

 

$10

Special

Conversational Messaging

 

$10

Special

K-12 Education

 

$10

Special

Political

 

$10

Special

Proxy

 

$10

Special

Social

 

$10

Special

Sweepstake

 

$10

Special

Emergency

 

$5

Special

Charity

 

$3

Special

Sole Proprietor

 

$0.75

Special

Platform Free Trial

 

$10

Special

 

 

 

 

Penalties - Noncompliance Fees on T-Mobile (including Metro by T-Mobile)

One-Time

Monthly Service

 

Text Enablement - if Company or a Message Sender text-enables a 10-digit NANP telephone number and sends Messages prior to verification of Message Sender ownership.

Clarification: You must be the owner of the 10-digit NANP telephone number to send messages on that number. If you are not identified as the telephone number owner before messaging begins, you may incur this fine.

$10,000

   

Grey Route - for each 10DLC Message sent by a Message Sender via a Grey Route.

$10

 

Not charged until further notice

10DLC Messaging Program Evasion - for each unique instance of a violation: Snowshoe sending, dynamic routing, spam filter evasion, unapproved campaign service.

Clarification: If you are purposely evading the 10DLC program rules you may incur this fine. Evasion Examples:  you are sending as much as you’re allowed on the 10DLC number and then you switch over to sending the rest of your messages on an unsanctioned long code, you are snowshoeing, you are sending unapproved campaigns on a registered 10DLC number. These are purposeful acts of evasion and may incur this fine.

$1,000

   

Content Violation - for each of the third and any subsequent notification of a Content Violation involving the same Content Provider.

Clarification: This is a 3rd strike policy. If you are found sending content that violates the content standards a 3rd time, and any subsequent violation, you may incur this fine.

$10,000

   

 

 

   

Vetting

One-Time

Monthly Service

 

Standard

$40

   

Enhanced

$95

   

Previously Vetted Clients

TBD

   

 

 

   

Standard Rate SMS via 10DLC US Carrier Fees (USD)

MT

MO

 

AT&T

$0.0020

   

T-Mobile, Metro and Sprint

$0.0030

$0.0030

 

Verizon Wireless

$0.0030

   

US Cellular

$0.0050

   

Bluegrass Cellular

$0.0025

   

C-Spire Wireless

$0.0025

   

ATNI dba Commnet

$0.0025

   

TextNow/Enflick

$0.0020

   

Claro (Puerto Rico)

$0.0045

   

ClearSky

     

Interop

     

 

     

Standard Rate MMS via 10DLC US Carrier Fees (USD)

MT

MO

 

AT&T

$0.0035

   

T-Mobile & Metro by T-Mobile

$0.0100

$0.0100

 

Sprint

$0.0100

$0.0100

 

Verizon Wireless

$0.0052

   

C-Spire Wireless

$0.0100

   

US Cellular

$0.0100

   

TextNow/Enflick

$0.0020

   

 

 

   

Standard Rate SMS via Long Code Canadian Carrier Fees (USD)

MT

MO

 

Bell and Virgin Mobile

$0.008

   

Rogers and Fido

$0.0073

   

Telus

$0.0058

   

Videotron

$0.0044

   

Freedom Mobile/Wind

$0.0051

   

SaskTel

$0.0058

   

Eastlink

$0.0058

   

 

 

   

Standard Rate MMS via Long Code Canadian Carrier Fees (USD)

MT

MO

 

Bell and Virgin Mobile

$0.03

   

Rogers and Fido

$0.015

   

Telus

$0.0095

   
Videotron

$0.0051

   

Freedom Mobile/Wind

$0.0087

   

SaskTel

$0.0058

   

Eastlink

$0.0073

   

 

Useful links:

Version history
Last update:
‎09-14-2023 09:32 AM
Updated by: