This article contains useful information regarding Sinch 10DLC Pricing.
Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up to date pricing.
Contact Sinch to discuss the most up-to-date costs, and to calculate costs related to your business needs.
What is 10DLC?
10DLC stands for 10 Digit Long Code (often referred to as a Long Number) and is a carrier sanctioned channel for sending Application-to-Person (A2P) messages using a dedicated 10-digit wireline telephone number allocated within the North American Numbering Plan (NANP).
10DLC is a good delivery method for operational messaging like appointment reminders, service updates, or alerts, as well as local marketing campaigns and promotions.
What are the additional costs related to 10DLC?
Brand Registration Charges via The Campaign Registry (TCR) |
$4 fee |
Campaign Registration (TCR fees) |
Range between $0 to $30 per month depending on the type of campaign selected during registration. Refer to Carrier fees table below. |
Number Lease fee from Sinch |
$1 per month |
Carrier pass through fees |
Refer to Carrier fees table below. |
Vetting fees |
Refer to Carrier fees table below. |
Other T-Mobile fees |
Refer to Carrier fees table below. |
Carrier fees
Special Business Review |
One-Time |
Monthly Service |
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T-Mobile & Metro by T-Mobile Special Business Review Request - Company may request a special review of a Content Provider's Risk Score for override approval. |
$5,000*
*currently waived |
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NNID Registration Fee |
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T-Mobile & Metro by T-Mobile NNID Registration - Company will be allowed one (1) NNID provisioned on the T-Mobile Network for routing of Messages using the 10-Digit Long Code Messaging Program. If Company requests the provisioning of additional NNIDs, then Company shall pay a fee for each additional NNID |
$2000/NNID |
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Number Pool Configuration |
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Number Pool Fee applies to all Number Pool and Sub-ID Number Pool requests. The fee will not be applied to each Sub-ID under a Number Pool but rather one single number pool fee, per brand, per request. |
$2,000 |
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Registration |
One-Time |
Monthly Service |
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Brand |
$4 |
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Campaign Fees - Invoiced monthly for an initial three-month period, after which will be renewed monthly. |
Monthly Service |
Campaign Type |
|
2FA |
$10 |
Standard |
|
Account Notification |
$10 |
Standard |
|
Customer Care |
$10 |
Standard |
|
Delivery Notification |
$10 |
Standard |
|
Fraud Alert Messaging |
$10 |
Standard |
|
Higher Education |
$10 |
Standard |
|
Marketing |
$10 |
Standard |
|
Mixed |
$10 |
Standard |
|
Polling and voting |
$10 |
Standard |
|
Public Service Announcement |
$10 |
Standard |
|
Security Alert |
$10 |
Standard |
|
Low Volume Mixed - For low-volume, small mix campaigns (less than 10k SMS/month) |
$2 |
Standard |
|
Agents and Franchises |
$30 |
Special |
|
Carrier Exemptions |
$10 |
Special |
|
Conversational Messaging |
$10 |
Special |
|
K-12 Education |
$10 |
Special |
|
Political |
$10 |
Special |
|
Proxy |
$10 |
Special |
|
Social |
$10 |
Special |
|
Sweepstake |
$10 |
Special |
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Emergency |
$5 |
Special |
|
Charity |
$3 |
Special |
|
Sole Proprietor |
$0.75 |
Special |
|
Platform Free Trial |
$10 |
Special |
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Penalties - Noncompliance Fees on T-Mobile (including Metro by T-Mobile) |
One-Time |
Monthly Service |
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Text Enablement - if Company or a Message Sender text-enables a 10-digit NANP telephone number and sends Messages prior to verification of Message Sender ownership. Clarification: You must be the owner of the 10-digit NANP telephone number to send messages on that number. If you are not identified as the telephone number owner before messaging begins, you may incur this fine. |
$10,000 |
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Grey Route - for each 10DLC Message sent by a Message Sender via a Grey Route. |
$10 |
Not charged until further notice |
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10DLC Messaging Program Evasion - for each unique instance of a violation: Snowshoe sending, dynamic routing, spam filter evasion, unapproved campaign service. Clarification: If you are purposely evading the 10DLC program rules you may incur this fine. Evasion Examples: you are sending as much as you’re allowed on the 10DLC number and then you switch over to sending the rest of your messages on an unsanctioned long code, you are snowshoeing, you are sending unapproved campaigns on a registered 10DLC number. These are purposeful acts of evasion and may incur this fine. |
$1,000 |
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Content Violation - for each of the third and any subsequent notification of a Content Violation involving the same Content Provider. Clarification: This is a 3rd strike policy. If you are found sending content that violates the content standards a 3rd time, and any subsequent violation, you may incur this fine. |
$10,000 |
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Vetting |
One-Time |
Monthly Service |
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Standard |
$40 |
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Enhanced |
$95 |
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Previously Vetted Clients |
TBD |
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Standard Rate SMS via 10DLC US Carrier Fees (USD) |
MT |
MO |
|
AT&T |
$0.0020 |
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T-Mobile, Metro and Sprint |
$0.0030 |
$0.0030 |
|
Verizon Wireless |
$0.0030 |
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US Cellular |
$0.0050 |
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Bluegrass Cellular |
$0.0025 |
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C-Spire Wireless |
$0.0025 |
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ATNI dba Commnet |
$0.0025 |
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TextNow/Enflick |
$0.0020 |
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Claro (Puerto Rico) |
$0.0045 |
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ClearSky |
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Interop |
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Standard Rate MMS via 10DLC US Carrier Fees (USD) |
MT |
MO |
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AT&T |
$0.0035 |
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T-Mobile & Metro by T-Mobile |
$0.0100 |
$0.0100 |
|
Sprint |
$0.0100 |
$0.0100 |
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Verizon Wireless |
$0.0052 |
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C-Spire Wireless |
$0.0100 |
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US Cellular |
$0.0100 |
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TextNow/Enflick |
$0.0020 |
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Standard Rate SMS via Long Code Canadian Carrier Fees (USD) |
MT |
MO |
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Bell and Virgin Mobile |
$0.008 |
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Rogers and Fido |
$0.0073 |
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Telus |
$0.0058 |
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Videotron |
$0.0044 |
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Freedom Mobile/Wind |
$0.0051 |
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SaskTel |
$0.0058 |
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Eastlink |
$0.0058 |
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Standard Rate MMS via Long Code Canadian Carrier Fees (USD) |
MT |
MO |
|
Bell and Virgin Mobile |
$0.03 |
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Rogers and Fido |
$0.015 |
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Telus |
$0.0095 |
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Videotron |
$0.0051 |
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Freedom Mobile/Wind |
$0.0087 |
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SaskTel |
$0.0058 |
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Eastlink |
$0.0073 |
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