Additional costs associated with 10DLC (US)

[Shahzad_Ismail]

This article contains useful information regarding Sinch 10DLC Pricing.

Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up to date pricing.

Contact Sinch to discuss the most up-to-date costs, and to calculate costs related to your business needs.

What is 10DLC?

10DLC stands for 10 Digit Long Code (often referred to as a Long Number) and is a carrier sanctioned channel for sending Application-to-Person (A2P) messages using a dedicated 10-digit wireline telephone number allocated within the North American Numbering Plan (NANP).

10DLC is a good delivery method for operational messaging like appointment reminders, service updates, or alerts, as well as local marketing campaigns and promotions.

What are the additional costs related to 10DLC?

Brand Registration Charges via The Campaign Registry (TCR)	$4 fee
Campaign Registration (TCR fees)	Range between $0 to $30 per month depending on the type of campaign selected during registration.  Refer to Carrier fees table below. Note: The TCR campaign fee will be charged 3 months up front, thus if you pick a campaign type that's $10 per month, you'll see an initial charge for $30. Then starting month 4 it will go back to the normal $10 monthly charge.
Number Lease fee from Sinch	$1 per month
Carrier pass through fees	Refer to Carrier fees table below.
Vetting fees	Refer to Carrier fees table below.
Other T-Mobile fees	Refer to Carrier fees table below.

Registration

One-Time	Monthly Service
Brand	$4
Campaign Fees - Invoiced monthly for an initial three-month period, after which will be renewed monthly.		Monthly Service	Campaign Type
2FA		$10	Standard
Account Notification		$10	Standard
Customer Care		$10	Standard
Delivery Notification		$10	Standard
Fraud Alert Messaging		$10	Standard
Higher Education		$10	Standard
Marketing		$10	Standard
Mixed		$10	Standard
Polling and voting		$10	Standard
Public Service Announcement		$10	Standard
Security Alert		$10	Standard
Low Volume Mixed - For low-volume, small mix campaigns (less than 10k SMS/month)		$1.50	Standard
Agents and Franchises		$30	Special
Carrier Exemptions		$10	Special
Conversational Messaging		$10	Special
K-12 Education		$10	Special
Political		$10	Special
Proxy		$10	Special
Social		$10	Special
Sweepstake		$10	Special
Emergency		$5	Special
Charity		$3	Special
Sole Proprietor		$2	Special
Platform Free Trial		$10	Special
UCaaS Low		$1.50	Special
UCaaS High		$10	Special
Penalties - Noncompliance Fees on T-Mobile (including Metro by T-Mobile)	One-Time	Monthly Service
Text Enablement - if Company or a Message Sender text-enables a 10-digit NANP telephone number and sends Messages prior to verification of Message Sender ownership. Clarification: You must be the owner of the 10-digit NANP telephone number to send messages on that number. If you are not identified as the telephone number owner before messaging begins, you may incur this fine.	$10,000
Grey Route - for each 10DLC Message sent by a Message Sender via a Grey Route.	$10		Not charged until further notice
10DLC Messaging Program Evasion - for each unique instance of a violation: Snowshoe sending, dynamic routing, spam filter evasion, unapproved campaign service. Clarification: If you are purposely evading the 10DLC program rules you may incur this fine. Evasion Examples:  you are sending as much as you’re allowed on the 10DLC number and then you switch over to sending the rest of your messages on an unsanctioned long code, you are snowshoeing, you are sending unapproved campaigns on a registered 10DLC number. These are purposeful acts of evasion and may incur this fine.	$1,000
Content Violation - for each of the third and any subsequent notification of a Content Violation involving the same Content Provider. Clarification: This is a 3rd strike policy. If you are found sending content that violates the content standards a 3rd time, and any subsequent violation, you may incur this fine.	$10,000
Non-Usage Fee - for each production campaign if no number is associated over a rolling 60-day period. Clarification: If no action is taken to assign a number to the campaign, continued fees may be assessed month over month.	$250
Mobile Messaging Violations - Noncompliance Fees on T-Mobile (including Metro by T-Mobile)
Tier 1 - for each unique instance of a Sev-0 violation issued to Company: Phishing, smishing, social engineering.	$2000
Tier 2 - for each unique instance of a Sev-0 violation issued to Company: Illegal content (must be legal in all 50 states and federally).	$1000
Tier 3 - for each unique instance of a Sev-0 violation issued to Company: All other violations including but not limited to SHAFT.	$500
Vetting	One-Time	Description
Standard	$41.50	One-time, non-refundable vetting fee for successful vets. For unscored unsuccessful vets, this fee will be reduced to $5
Appeal	$11	Appeal Standard Vet in a final state per request
Enhanced	$101.50	In case the brand is not satisfied with their score, or there is insufficient data on the brand
Political	$66	Email or standard PIN delivery. For unscored unsuccessful vets, this fee will be reduced to 22
Political	$96	Express mail PIN delivery. For unscored unsuccessful vets, this fee will be reduced to 22

Useful links:

• Carrier Pass-Through Fees – North America (U.S. & Canada)
• Return to main 10DLC pricing page on Sinch.com
• Learn more about 10DLC from Sinch
• 10DLC FAQ and Knowledgebase
• Get started with 10DLC on the Sinch Customer Dashboard
• Contact Sinch.