Answer
LINE Marketing Message, also known as Broadcasting message, is a business message type used for Marketing purpose towards end-user.
Advantage:
1.Business can send LINE Marketing Message via end-user's LINE ID.
2.Increase your LINE business channel opt-in and customer retention.
3.Fixed pricing, SMS alternative.
4.Boost product sales via marketing content and inform promotions
5.Know your customer's preference via message interactions.
Sample Message:
Image source: LINE official website
Use case:
1.Coupon message
2.NPI Survey
3.Membership sign-up
4.Video message
5.Product recommendation
6.Personalised marketing content by business channel(no approval needed)
7.Auto reply message
Limitation:
1.LINE Marketing Message can't be use for the content indicated here(Article 7).
2.Customer need to upgrade to a paid tier after their free tier message is finished.
Activation:
If you are already a Sinch customer:
-Please contact your sales manager if you want to activate LINE Marketing Message.
New to Sinch:
-Please indicate your product interest in this link. Our team will guide you on the next steps quickly.
