cancel
Showing results for 
Search instead for 
Did you mean: 

FAQ – What KPI’s are delivered by the SAP Marketing Cloud?

Gokul_Anantha
Employees

A list of KPI’s provided by the SAP Marketing Cloud are shown below:

 

  • Number of Interactions
  • Number of Missing Marketing Permissions
  • Number of Missing Communication Data
  • Number of Sent Messages
  • Number of Delivered Messages
  • Number of Bounces
  • Number of Hard Bounces
  • Number of Soft Bounces
  • Number of Unopened Messages
  • Number of Opened Messages
  • Number of Total Clicks
  • Number of Unique Clicks
  • Bounce Rate
  • Rate of Unopened Messages
  • Rate of Opened Messages
  • Unique Click Rate
  • Click to Open Rate.

Note: Not all are based on Sinch data.

 

0 REPLIES 0