A list of KPI’s provided by the SAP Marketing Cloud are shown below:
- Number of Interactions
- Number of Missing Marketing Permissions
- Number of Missing Communication Data
- Number of Sent Messages
- Number of Delivered Messages
- Number of Bounces
- Number of Hard Bounces
- Number of Soft Bounces
- Number of Unopened Messages
- Number of Opened Messages
- Number of Total Clicks
- Number of Unique Clicks
- Bounce Rate
- Rate of Unopened Messages
- Rate of Opened Messages
- Unique Click Rate
- Click to Open Rate.
Note: Not all are based on Sinch data.
