WhatsApp is the most widely used messenger app in South America, Asia, Africa and Europe, Facebook is huge in North America and parts of Europe, Telegram has a presence in the Middle East, Viber in Ukraine and Middle East, while WeChat rules in China, and Line in Japan.
So, if your business is global, it’s not as simple as covering the apps you’re familiar with. You need to start understanding which messenger app your customers are likely to be using where they are.
Individually integrating with multiple social channels can be a lot of hard work, especially if you’re setting up failover protocols. But there is an alternative: working with a provider who offers a single API that connects social, SMS, push and other channels – turning a task that could potentially take months or longer to implement into something which can be done in a matter of days. Social channels are becoming essential in the experience economy, so why make digital engagement more difficult than necessary?
Messaging apps and social networks can become effective engagement channels for many enterprises. Communications-platform-as-a-service (CPaaS) providers like Sinch offer developers APIs and resources that help enable personalized experiences that support to all lines of business.
The Sinch Conversation API offers one single API endpoint for sending and receiving messages globally using SMS, RCS, WhatsApp, Viber Business, Facebook messenger and other popular channels with ease and confidence.