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When reviewing campaign analytics, you might encounter the "soft bounce" label. Soft Bounce can be interpreted as follows inside Campaigns:

  • The user's phone is turned off (operators try to resend the message for 48 hours, and if after that period the user has not turned his phone on, the message is classified as "not received").
  • The user is abroad, and his package does not allow him to receive Rich Messages.
  • The user's line is cut off (professional target users regularly switch their mobile phone).

Click here to learn more about Campaigns Analytics.


For more information on Campaigns, view the Sinch Campaigns product page.

Version history
Last update:
‎06-02-2021 01:54 AM
Updated by: