Campaigns Analytics helps you understand how your campaigns perform across channels, from delivery to engagement.
👉 Available metrics depend on the channel used (SMS, RCS, WhatsApp).
Campaign metrics by channel
| Metric |
SMS |
SMS + Landing pages |
RCS |
WhatsApp |
| Sent / Delivered |
✅ |
✅ |
✅ |
✅ |
| Clicks |
❌ |
✅ |
✅ |
❌ |
| Read |
❌ |
✅ |
✅ |
❌ (not always available) |
| Opt-outs |
✅ |
✅ |
✅ |
✅ |
| Landing page data |
❌ |
✅ (heatmap, interactions) |
❌ |
❌ |
Key takeaway
- Different channels provide different levels of insight
- SMS gives you reach, RCS gives you engagement (read and clicks)
- Landing pages (SMS only) provide the most detailed conversion analytics
👉 In short:
Use analytics across channels to understand who you reach, who engages, and what converts.
