There are several reasons why a customer may be denied a 10DLC.
Customers wanting to send messages with the following content categories which have been attributed to be harmful or deceitful to the end consumer and cannot be run on 10DLC or any US Messaging Product (LN, TFN or SC):
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High-Risk Financial Services
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- Payday Loans
- Short Term- High Interest Loans
- Auto Loans
- Mortgage Loans
- Student Loans
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Get Rich Quick Schemes
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- Work from Home Programs
- Risk Investment Opportunities
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Job Postings
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Exceptions permitted if the message sender is the one doing the hiring
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Debt Forgiveness
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- Debt Consolidation
- Debt Reduction
- Credit Repair Programs
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Illegal Substances
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- Cannabis and CBD
- All Schedule 1 & 2 drugs
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Phishing
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Fraud or Scam
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Deceptive Marketing
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Lead Generation
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All Affiliate Marketing must be carrier approved
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The above type of content could lead to outright denial or could result in the traffic getting blocked.
Other possible reasons a campaign may be denied are:
- Past historical data related to infractions on other sender types. (Short Code sev 0 audits, high spam rates, high opt-out rates).
- Edge cases, whereby a MNO doesn't believe/trust a Brand to do said campaign in a compliant manner (3rd party debt collection comes to mind).
- The Brand hasn't done a good job explaining the campaign, so the carrier may not approve it.
- The Brand didn't supply the required documentation to prove they are who they say they are. Using a 501c3 organization as an example, and they haven’t supplied the right documentation to prove they are a 501c3 organization, thus they can't run on the special campaign type until they provide the right proof.
Visit the Sinch 10DLC Product Page to learn more or if you need more help with 10DLC or have any questions, contact Sinch, who will be happy help!
