10DLC throughput is determined by the carriers, based on a Brand Vetting Score as well as the type of campaign, not on the amount of numbers/10DLCs associated with a campaign.
The tables below explain how AT&T and T-Mobile define each message tier and map Brand vetting scores to throughput levels. As you will notice, throughput levels on T-Mobile are measured on a Brand level basis and have daily allotments. AT&T's throughput levels are based on message class, Brand vetting score, and in some cases by 10DLC number and the throughput is measured on a TPM (transactions per minute) basis.
AT&T assigns throughput per campaign, not at the Brand level. Each campaign is assigned a message class that determines its specific throughput tier. The TPM values in the AT&T Throughput Matrix apply to each campaign individually, regardless of how many numbers are assigned. Throughput is not shared between different campaigns under the same Brand. Each campaign maintains its own throughput allocation. The only cases where throughput is applied per number are explicitly noted in the matrix: Proxy, Platform Free Trial, Agents and Franchises, K-12 Education / Carrier Exempt.
AT&T NOTE: ** Government Entities will receive AT&T Message Class A or B if they have a verified Government Entity Status (“Government Entity: TRUE”). If they do not have a verified Government Entity Status (“Government Entity: FALSE”), the brand will start in Message Class E or F (AT&T’s standard throughput policy), and can apply for Standard vetting to try and increase their throughput.
TMO Note: ** For Government Entities, they will receive the Uncapped policy for T-Mobile if they have a verified Government Entity Status (“Government Entity: TRUE”). If they do not have a verified Government Entity Status (“Government Entity: FALSE”), they will get the Standard throughput policy and can apply for standard vetting at a chance to increase their throughput.
Note: Verizon is still working on defining its process.
Carriers require a ‘special business review’ request; in case a brand is not satisfied with the defined TPM or message daily quota allotment. T-Mobile charges $5,000 USD to submit a ‘special business review’ request specifically to increase your daily volume. This fee is non-refundable but is currently waived.
Note: Russell 3000 enterprises will be placed in the highest tiers available.
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