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10DLC Compliance is based on the CTIA Messaging Principles and Best Practices document.  By complying with the principles in this document, your campaigns should run without issue.  The Campaign Registry (TCR) has also outlined requirements for campaign submission as well.  Below are some specific requirements you must apply to Campaigns you are bringing onboard. Think of this as a checklist of things you should comply with in order to keep your messaging from getting flagged as spam.  While it may not work 100% of the time, following these practices will give you a better chance of not being flagged.

Call to Action: 

  • Clear, understandable Program Description, does it match supplied Message Flow? 
  • Message frequency (#msgs/mo, msg frequency varies, recurring messages, etc) 
  • Link to Terms & Conditions and Privacy policy 
  • “Message and data rates may apply” disclosure 
  • Method of consumer’s affirmative opt-in “Web, Keyword or Verbal Opt in” 
  • Per TCR (The Campaign Registry) Call-to-Action definition: This field should describe how a consumer opts-in to the campaign, therefore giving consent to the sender to receive their messages. The call-to-action must be explicitly clear and inform the consumer of the nature of the program. 

Opt-in confirmation MT: 

  • Program (brand) name 
  • Opt-out information (reply STOP to stop) 
  • Customer care contact information (Reply HELP for help) 
  • Message frequency (#msgs/mo, msg frequency varies, recurring messages, etc) 
  • “Message and data rates may apply” disclosure 

Example Content Message requirements: (called "Message Flow" per TCR) 

  • Ensure the Program (brand) name is included in the message 
  • When registering a campaign in TCR, provide examples of each content type if its a mixed marketing type of campaign.


  • Program (brand) name 
  • Additional customer care contact information (can be phone number, email address and/or URL that leads directly to a support contact page) 


  • Program (brand) name 
  • Confirmation that user has unsubscribed AND no further messages will be delivered

Privacy Policy: 

  • Must be clear that end user’s personal info will not be shared or sold to third parties for the purpose of marketing.  Example statement: “No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties." 


Reference article - CTIA Messaging Principles and Best Practices - Sinch Community - 7087

Version history
Last update:
‎08-30-2023 06:58 AM
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