A WeChat Official Account does not allow you to send promotional messages to your followers on a regular basis. However, WeChat does allow service accounts to broadcast 4 promotional messages to its followers per month.
Spoiler
NOTE: Conversation API supports 1:1 direct messaging to followers so broadcasting is not available.
With the Conversation API, it’s possible to send messages with promotional content during a reply to a message or when followers click on the custom chat menu or at the time when they start to follow Official Account.
Refer to the table below for further details:
|
Action by WeChat user |
Sends a message to your WeChat Official Account |
Clicks on bottom menu |
Subscribes to your channel |
|
Number of replies a business can send |
20 Resets when a user replies |
3 |
3 |
|
How long after user action |
48 hours |
1 minute |
1 minute |
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