RCS for Business (formerly know as RBM or RCS Business Messaging) is the commercial form of RCS messaging. It enables messages between businesses and consumers. Businesses can use RCS to send richer, more interactive messages to customers.
Key features and benefits of RCS for Business
Rich content: includes sending images, videos, carousels, locations and other app-like features for visually appealing and engaging customer experience.
Interactivity: buttons (chips) that customers can tap to send a reply or take an action like linking to a website or making a call. These actions make it easy to create and can streamline communication and make customer responses frictionless.
Branding: RCS agents include the business logo of the brand sending the message and other brand elements making them instantly recognizable to your customers.
Verification: The sender is verified, indicated by a shield/check logo. This enhances trust and ensures consumers that the message comes from a trusted sender.
Analytics: Enables insights into how customers are interacting with your messages, including read and delivery metrics. Track effectiveness and make improvements.
RCS for Business Use Cases
Send messages directly to your customers or employees via RCS - with your brand as the verified sender.
RCS supports diverse content allowing you to communicate with your customers, share text messages, images, videos and more.
Improve your customer service and use RCS as a chatbot channel! This will make your customer service more efficient.
Use chat as a sales channel for your products and services - interactive and close to your customers.
Watch the video below to learn how to start sending RCS messages with Sinch:
After registering your sender agent with Sinch, the video tutorial guides you through the set up process on the Sinch Dashboard.
You can learn how to send different types of RCS messages from the developer perspective and review what that looks like in real-time when it comes to what your customer will be seeing on their handset.
To learn more you can read our comprehensive developer documentation for RCS, which shows you how to build your business' RCS experience.
