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Each RBM agent is required to have a predefined use case that reflects the nature of the conversations it is intended to have with end users and to help businesses comply with business rules. RBM supports four use cases:

OTP

One-time passwords required to securely authenticate an account or confirm a transaction.

Transactional

Notifications, updates or alerts to share information directly relevant to a customer's existing services or products, such as alerts for suspicious account activities, purchase confirmations, and shipping notifications.

Promotional

Sales, marketing and promotional messages to new or existing customers, with the objective to increase awareness, engagement and sales.

Multi-use

Conversational flows that combine transactional and promotional use cases, such as sending an account notification and then offering a discount or upgrade for a new product and service.


Refer to the Choose the right use case article on the Google developers site, for a more details about when to use each use case.

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Last update:
‎07-01-2024 02:13 AM
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