KakaoTalk is one of the most popular mobile messaging apps in South Korea.
According to Kakao Corp, in Q1 2023, around 53.5 million active users worldwide and more than 47.7 million were based in South Korea. On average, 1 billion messages are sent daily through KakaoTalk.
KakaoTalk has up to 97% of the market share in South Korea making it the best messaging channel for businesses and the ideal channel to reach South Korean consumers.