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Stephanie_R
Employees

Ensure all-important content to be visible

Depending on the device which receives the MMS, your media content may be cropped partially on the sides, up to 25% in the case of Samsung devices. To ensure your marketing visual is seen, make sure all the important information is displayed at the center of your image.

The lighter the better

Regarding sending capabilities and delivering messages quickly, the lighter your content is, the faster your MMS campaign will be sent. Campaigns can ensure a sending rate of 25 MMS per second but this speed can vary depending on multiple elements:

 

  • Media weight
  • Text length (since MMS can support written content up to 1600 characters, it can add extra weight. This concerns mostly advanced optimization needs)
  • Amount of contacts
  • Sending hour (if multiple MMS campaigns are sent on the same hour slot, messages can take more time to be send)

If you have not already read it, we recommend that you have a look at our article about MMS Media Recommendations 

Strong & personalized content

Creating an impactful MMS campaign also means capturing your client's attention. Personalized-content strategies are usually the key to this. Through the use of dynamic fields in Campaigns' message composer, you can add multiple personalized variables directly extracted from your CRM to ensure your message hits close to home.

What about personalized media?

Right now, in Campaigns' self-served mode, you are not allowed to send personalized videos or images. However, if you are interested in stepping up your game in this area, do not hesitate to contact your CSM or Account manager to learn more about it.

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Last update:
‎09-30-2021 05:21 AM
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