Sinch Community

All mobile communications in the USA and Canada are required to follow prescribed “opt-out” keywords. There are five required keywords, and they are: stop unsubscribe cancel end quit Additionally, as the flow of communication increases, we have found that it is best to look for “advanced alternatives” to these standard keywords.  These alternatives are highly recommended to ensure your campaign is accommodating misspellings, subscriber sentiment and alternate languages if applicable.  Some alternatives may become mandatory in 2025.   Working with input from several leading brands in the industry, the Compliance Team of Sinch has created a Standard opt-out keywords guide so that you are able to react quickly to and interpret the intent of your subscribers when they want to “opt-out”. ... View more

The Messaging Safety Checklist for USA MNOs Sep 2022 guidance document has been compiled from the many cases that the Sinch Compliance Team has experienced and details areas that may result in pitfalls for brands and their affiliates when they send messaging.   Please use this guide as a reference tool and checklist to review the content you are sending. This will help to help ensure that your traffic does not get suspended or blocked by the carriers. ... View more