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To send an RBM (RCS Business Message) message, a brand or enterprise must have a Sender Identity, which displays verified branding and company information to the user in the message.   Unlike SMS, RCS does not require the purchase of a long number or short code. Sinch registers these Sender Identities with suppliers on behalf of our customers, making the process of getting started with Rich Business Messaging a simple process.   For more information on RCS, visit the Sinch RCS product page.   Related Content: Getting started with Rich Business Message using RCS? ... View more

It’s easy to start engaging with your customers using RCS. Register for RCS using the Sinch Customer Dashboard and you can start using our API to send rich messages to your customers.    Get started and send your first message now! ... View more

Person-to-person (P2P) messaging is between friends, and application-to-person (A2P) messaging is used for branded communications between businesses and users.   A2P, or RCS Business Messaging (RBM) includes features not available to ordinary users, including predefined quick-reply suggestions, rich cards, carousels, and branding. This last feature is intended to increase consumer confidence and reduce fraud through the implementation of a verified sender system.   For more information on RCS, visit the Sinch RCS product page. ... View more

RCS is currently limited to Android devices running Google Messages or Samsung Messages. Most smartphone manufacturers are now shipping with Google Messages as the default messaging app.   Sinch has developed a unique fallback experience that allows all users, regardless of device or messaging app, to receive RCS Messages.    Learn more about Sinch RCS. ... View more

Rich Communication Services (RCS) is a communication protocol between mobile telephone carriers and between phone and carriers, aiming at replacing SMS messages with messaging system that is richer than text and has branding and security built-in.   It is an IP-based messaging service provided through mobile network operators with rich messaging features similar to chat apps such as WhatsApp, Facebook Messenger and Viber, including: live chat sending high resolution photos and videos group chat tying indicators read receipts. Watch the video below for an introduction to Rich Communication Services (RCS) and to learn how it is revolutionizing the messaging experience:     Businesses can use RCS to send richer and more interactive messages to customers through their mobile phone's default messaging app. It's currently only available via Android but Apple announced in November 2023 that it would start supporting RBM in 2024. Learn about the benefits of RCS for users and brands.   For more information on RCS, visit the Sinch RCS product page. ... View more