Message statuses help you understand what happens to your messages after they are sent, from processing to delivery or failure.
They provide visibility into your campaign performance and help you identify issues, optimise delivery, and improve results.
Message lifecycle overview
Each message follows a lifecycle from sending to final outcome.
Queued → Sending → Sent → Delivered
↘ Soft bounce / Failed
- Queued / Sending → your message is being processed
- Sent → your message has been accepted for delivery
- Delivered → your message reached the recipient
- Soft bounce / Failed → delivery issue detected
👉 Key idea
Message statuses reflect your campaign funnel, from sending to delivery success or failure.
Message statuses explained
The table below summarises the main statuses, what they mean, and what actions you should take.
| Status |
What it means |
What you should do |
| Queued |
Message is scheduled and waiting to be sent |
Wait |
| Sending |
Message is currently being processed and sent |
Wait |
| Sent |
Message has been successfully submitted for delivery |
Monitor delivery |
| Delivered |
Message has been delivered to the recipient |
No action required |
| Soft bounce |
Temporary delivery issue (e.g. phone off, network issue) |
Retry or monitor |
| Failed |
Permanent delivery failure (e.g. invalid or unreachable number) |
Fix or remove the phone number |
How to interpret message statuses
You can group statuses into three main categories:
In progress
- Queued, Sending
👉 Messages are being processed — no action needed.
Successfully processed
- Sent, Delivered
👉 Messages have been accepted or delivered — monitor performance.
Issues and failures
- Soft bounce, Failed
👉 Messages could not be delivered — action may be required.
What to do with each status
To manage your campaigns effectively:
- ✅ Monitor Delivered messages to evaluate performance
- ⚠️ Retry or monitor Soft bounce messages (temporary issues)
- ❌ Investigate and clean data for Failed messages
👉 Best practice
Track recurring failures or soft bounces to improve your contact data quality and campaign reach.
Why message statuses matter
Message statuses are essential to understand delivery performance and optimise your campaigns.
They help you:
- Measure your real campaign reach
- Identify delivery issues quickly
- Improve data quality and targeting
- Optimise overall campaign performance
Key takeaway
Message statuses give you a clear view of what happens after sending, allowing you to:
- Track delivery from sending to final outcome
- Identify temporary vs permanent issues
- Take action to improve campaign results
👉 In short:
Message statuses turn delivery data into actionable insights, helping you optimise both reach and performance.
