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Six reasons mobile operators struggle with A2P monetization


Watch the video to learn about the six reasons mobile operators struggle with A2P monetization:



Cost bypass is a common expression in the mobile industry; in a cost bypass situation, the creditor is not able to get paid part or the full amount due. This happens for example when message routing information is manipulated so that the party in credit cannot perform billing, or when a fraudulent entity uses free SMS retail bundles to send bulk enterprise messages (SIM Farms), or when roaming links with free termination are used for the same scope, the MNO in credit won’t receive payments for that traffic.


Analysts estimate that fraud and costs bypass result in over $6b A2P revenue losses per year. Full enterprise messaging monetization seems to become a moving target.


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