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Here are the top reasons Sinch may reject your campaign, and what you should do to avoid them:


  • Insufficient opt-in: This means that you failed to convey how you get consent from the end user to send messages. Make sure you show the opt-in from the end-user's perspective. For example, if your opt-in happens online, you must specify where on the website the opt-in occurs.
  • Brand name mismatch: This means the registered brand name or DBA doesn't match the name on the brand website or in the messages. You can use a shortened brand name in your messages, but it can't be so different that it's not clear who the sender is. If the brand names are different, make sure you explain why in the campaign description.
  • Insufficient privacy policy: This means it's not clear in your privacy policy that you won't share or sell the end user's personal info to a third party for marketing purposes. If you don't have a privacy policy, then you need to create one.
If Sinch rejects your 10DLC campaign, we will provide a rejection code with a description. In most cases, after addressing the reason for the rejection, you can resubmit your campaign to Sinch for review. Refer to the 10DLC Campaign Rejection Codes article for a detailed explanation of these rejection codes. 
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Last update:
‎06-28-2024 08:56 AM
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