Yes, enterprises can send multiple WhatsApp Template Messages outside a customer care session. These can be sent as part of the business initiated conversation. Once the business-initiated conversation with a given user is started, the business has up to 24 hours to send additional messages to this user without extra cost.
June 1, 2023 Conversation Pricing Update
Beginning June 1, 2023, the business-initiated conversation category will be split into three new categories (each with their own pricing structure): Utility, Authentication, and Marketing conversations. All templates used to begin business-initiated conversations will be associated with one of those three categories. Additionally, the user-initiated conversation category will be reclassified as the service conversation category. All of the above-mentioned conversations will still last 24 hours.
If you send a template message, and an existing conversation in the template message's category does not already exist, a new conversation will start. If you send a template message while there is already a conversation in progress, and the category of the template and the category of the open conversation do not match, a new conversation will begin in the category of the template. Finally, any template messages sent during a service conversation will begin a new conversation in the category associated with the template.
Learn more about how you can use the Sinch WhatsApp Business API to send messages easily and securely.
