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Effective October 15, 2024, CTIA and the US Short Code Registry will be introducing a new requirement when leasing new short codes or when manually renewing short code leases, necessitating all brands to undergo vetting. This new vetting process will provide additional transparency for brands associated with each short code campaigns, which will benefit all stakeholders while further protecting consumers and maintaining the short code’s reputation as a trusted messaging channel.

 

Initial vetting and resubmissions should expect a processing time of 72 business hours and gradually down to 24-48 business hours. Brands will only need to be vetted once and short code leasing will be available only after a successful vetting result. However, in the event of a lease transfer, the brand will need to submit a new vetting request with the new lease holder. There is no additional charge to this new feature and it will not impact short code throughput.

 

The following Brand Client information will be required:  

 

  • Legal Company Name
  • Legal Entity Type
  • Doing Business As
  • Country of Registration
  • Stock Market Symbol
  • Company Website URL
  • Federal Tax ID
  • DUNS, GIIN, LEI (if applicable)
  • Brand Client Address
    • Country
    • Street Address
    • City
    • State/Province
    • Zip/Postal Code
  • Brand Client Point of Contact
    • First Name
    • Last Name
    • Phone Number
    • Email

 

How about existing short codes?

 

Brand client details for existing short codes, that is on auto-renewal or monthly billing, will be required to undergo the new vetting process by Q1 2025. Brands will have sixty (60) days after the auto-renewal date of the short code to complete the required fields. Short codes that are not updated within that timeframe will be subject to non-compliance audit and may be suspended or terminated.

 

Sinch will start collecting this information in the near future. Please contact your account manager for more information.

 

What will contribute to a successful vetting result?

 

Ensure that the Tax ID matches the exact Legal Company Name registered with the IRS, which can be found in the EIN Confirmation Letter.  The address entered should also be the same as what is registered with the IRS. If you do not enter the information exactly as it appears in the EIN Confirmation Letter, your brand will be in an “Incomplete” state and you will not be able to lease the short code until the issue is resolved.

 

For entities with international presence, please specify the Tax ID and the country of registration. For entities in Canada, please provide the first 9 numeric digits of the Business Number (BN-9) when providing brand client details.

 

US Tax ID, company name and address can be validated using the following resources:

 

State

Lookup Database Title

Alabama

Alabama Business Entity

Alaska

Alaska Corporations Database

Arizona

Arizona eCorp Business Entity Search

Arkansas

Arkansas Business Entity Search

California

California Business Search

Colorado

Colorado Business Database Search

Connecticut

Connecticut Business Inquiry Search

Delaware

Delaware Business Entity Search

District of Columbia

District of Columbia Business Filings Search (login required)

Florida

Florida Business Name Search

Georgia

Georgia Business Search

Hawaii

Hawaii Business Entity & Documents Search

Idaho

Idaho Business Entity Search

Illinois

Illinois Corporation & LLC Search

Indiana

Indiana Business Search

Iowa

Iowa Business Entities Search

Kansas

Kansas Business Entity Search Station (BESS)

Kentucky

Kentucky FastTrack Business Organization Search

Louisiana

Louisiana Business Filings Search

Maine

Maine Corporate Name Search

Maryland

Maryland Business Entity Search

Massachusetts

Massachusetts Business Entity Search

Michigan

Michigan Business Entity Search

Minnesota

Minnesota Search Business Filings

Mississippi

Mississippi Business Search

Missouri

Missouri Business Entity Search

Montana

Montana Business Entities Search

Nebraska

Nebraska Corporation and Business Search

Nevada

Nevada Business Search

New Hampshire

New Hampshire QuickStart Business Search

New Jersey

New Jersey Business Entity Name Search

New Mexico

New Mexico Business Search

New York

New York Corporation & Business Entity Database

North Carolina

North Carolina Corporate Name Search

North Dakota

North Dakota Business Search

Ohio

Ohio Business Search

Oklahoma

Oklahoma Search Corporation Entities

Oregon

Oregon Business Name Search

Pennsylvania

Pennsylvania Business Entity Search

Puerto Rico

Puerto Rico Búsqueda de Corporaciones

Rhode Island

Rhode Island Corporate Database

South Carolina

South Carolina Business Name Search

South Dakota

South Dakota Business Information Search

Tennessee

Tennessee Business Information Search

Texas

Texas Taxable Entity Search

Utah

Utah Business Name Search

Vermont

Vermont Business Search

Virginia

Virginia Business Entity Search

Washington

Washington Corporations Search

West Virginia

West Virginia Business Entity Search

Wisconsin

Wisconsin Search Corporate Records

Wyoming

Wyoming Business Entity Search

 

Canadian Tax ID, company name and address can be validated using the following resources:

 

Europe, Eastern Europe, North Atlantic, Middle East, South America, and APAC Tax ID, company name and address can be validated using the following resources:

For more information, please check out CTIA and The Short Code Registry's FAQs page or their summary below:

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Last update:
‎09-24-2024 06:55 AM
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