Rich Communication Services (RCS) is a communication protocol between mobile telephone carriers and between phone and carriers, aiming at replacing SMS messages with messaging system that is richer than text and has branding and security built-in.
It is an IP-based messaging service provided through mobile network operators with rich messaging features similar to chat apps such as WhatsApp, Facebook Messenger and Viber, including:
Watch the video below for an introduction to Rich Communication Services (RCS) and to learn how it is revolutionizing the messaging experience:
Businesses can use RCS to send richer and more interactive messages to customers through their mobile phone's default messaging app. It's currently only available via Android but Apple announced in November 2023 that it would start supporting RBM in 2024.
Learn about the benefits of RCS for users and brands.
For more information on RCS, visit the Sinch RCS product page.
Watch the video below to learn how to start sending RCS messages with Sinch:
After registering your sender agent with Sinch, the video tutorial guides you through the set up process on the Sinch Dashboard.
You can learn how to send different types of RCS messages from the developer perspective and review what that looks like in real-time when it comes to what your customer will be seeing on their handset.
To learn more you can read our comprehensive developer documentation for RCS, which shows you how to build your business' RCS experience.