Sinch Campaign Review Fees for 10DLC - Click here for all the details

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10DLC Campaign Reviews

Sinch continues our focus on providing low-cost, high-quality solutions for our clients. As such, historically Sinch has absorbed various system & 3rd party costs associated with performing 10DLC campaign reviews. Sinch understands our clients have enjoyed this benefit, and we have been delighted to extend this benefit up until this point. However, as 10DLC adoption & popularity has increased, regulatory obligations have also heightened. To meet the demands of current and future 10DLC expectations, the diligence required to continue executing the same quality level has resulted in the need for Sinch to adjust our fee structure to accommodate the needs of our Clients & the demands of the ecosystem.

Accordingly, Sinch is implementing a $15 (fifteen) campaign review submission fee for each campaign review submission. Your preparedness for this cost adjustment is important to us therefore the effective date for these fees will begin September 1, 2026. Any review fee charges will be reflected beginning on your October invoice.

Rest assured, our Service Implementation team remains committed to delivering a timely and reliable review process where the current 3–5 business day turn-around remains unchanged.

Below you will find FAQ information. We are hoping this information will provide clarity around what's changing and details around the program.

1. What is changing? 

Beginning September 1, 2026, Sinch will introduce a $15 fee for each 10DLC campaign review. 

2. Why is Sinch introducing this fee? 

Sinch has been delighted to provide our customers with a relied upon campaign review experience at no cost to our clients. However, to maintain the high quality and timely reviews you’ve come to expect while maintaining and adjusting with regulatory & industry changes, Sinch must implement a fee to ensure our campaign review service continues meeting your expectations. 

3. When does this change take effect? 

The fee applies to all 10DLC campaign submissions starting September 1, 2026. 

4. When will I see these charges on my invoice? 

Charges will begin appearing on your October 2026 invoice. 

5. How much is the campaign review fee? 

The fee is $15 per campaign review submission. Each submission, when reviewed, incurs a $15 charge. If a campaign is rejected and resubmitted, the resubmission will be treated as a new review and will incur an additional $15 fee. For example, a campaign that is submitted twice (initial submission plus one resubmission) would result in a total of $30 in review fees. 

6. Is the fee charged per campaign or per submission attempt? 

The fee is charged per campaign review submission, including resubmissions. 

7. Will I be charged if my campaign is rejected? 

Yes. The fee applies to each review attempt, regardless of the outcome. 

8. Are there any volume discounts available? 

At this time, standard pricing applies. Please contact your account representative for questions about high-volume submitters. 

9. Will this fee apply to all customers? 

Yes, the fee applies to all customers submitting 10DLC campaigns. 

10. What is included in a campaign review? 

Each review includes manual and automated vetting of campaign details to ensure compliance with carrier and regulatory requirements. Here is a helpful article on the subject: 10DLC Campaign Rejection Codes - Sinch Community - 15722 

11. What are the current campaign review timelines? 

Standard campaign review timelines are 3–5 business days, however on average, our review timelines are much shorter that 3-5 business days. 

12. Will paying this fee expedite my review? 

No, the fee does not guarantee expedited processing. However, we remain committed to maintaining efficient review timelines. Typical campaign review timelines are 3–5 business days, however on average, our review timelines are much shorter that 3-5 business days. 

13. Can I avoid resubmission fees? 

Yes. Ensuring your campaign is complete and compliant before submission can reduce the need for resubmissions. We recommend following all industry guidelines carefully to ensure success the first time. For reference, this Sinch Community website (10DLC - Sinch Community), provides guidance on how to submit compliant campaigns. 

14. How can I improve my chances of approval on the first submission? 

Provide clear and accurate campaign details, including: 

• Opt-in and opt-out workflows 
• Message examples 
• Proper use case descriptions 
• Compliance with carrier guidelines 

This Sinch Community article walks customers through the fields required and how to be compliant - 10DLC Campaign Registration: Required Fields and Explanations - Sinch Community - 15456 

15. Will Sinch provide guidance before submission? 

Yes, documentation and best practices are available to help you submit compliant campaigns and minimize rejections.  Many articles to aid in successful submittals are referenced in our Sinch Community space: https://community.sinch.com/t5/10DLC/tkb-p/10DLC  

16. How will this impact my overall costs? 

Costs will depend on the number of campaign submissions and resubmissions. Customers with well-prepared submissions may see minimal impact. 

17. Who can I contact with questions? 

Please reach out to your account manager for assistance. 

18. Will fees change in the future? 

We continually evaluate our pricing based on operational costs and market conditions. Any future changes will be communicated in advance. 

19. What happens if my campaign requires multiple reviews? 

If your campaign requires multiple review cycles, it will receive additional attention from senior reviewers to ensure previous feedback has been addressed and to identify any remaining compliance issues. Our goal is to provide clear, actionable guidance, the first time, which helps you achieve approval as efficiently as possible. 

20. Does the review process change after multiple submissions? 

Yes. Campaigns that require multiple review cycles (more than 2) will be internally routed to senior reviewers and, when appropriate, to your Account Manager. This additional level of review helps ensure consistent feedback, identifies recurring compliance issues, and provides customers with additional guidance before resubmission. 

21. What happens after my campaign has been reviewed five times, or more? 

If a campaign reaches its fifth review, it is escalated beyond the standard review process. At that point, your Account Manager may work directly with you, together with our SI or Compliance team, to review outstanding issues, answer questions, and help ensure your next submission has the best possible chance of approval. 

22. Will I continue to be charged review fees if I submit my campaign multiple times? 

Yes. Each campaign review submission is subject to the standard review fee. However, once a campaign has been routed to senior reviewers, our teams work more closely with you to help resolve outstanding compliance issues and reduce the likelihood of additional review cycles. 

23. Why does Sinch route campaigns after multiple reviews to senior reviewers? 

Campaigns that require several review cycles often involve recurring compliance issues, incomplete information, or complex use cases. Routing these campaigns allows senior reviewers and Account Managers to collaborate with customers, provide more personalized guidance, and improve the likelihood of approval. 

24. What can I do to avoid multiple review fees? 

The best way to minimize review fees is to submit a complete and compliant campaign the first time. Carefully reviewing carrier requirements, providing clear opt-in and opt-out workflows, accurate message examples, and detailed use case descriptions can significantly improve first-time approval rates. If your campaign requires additional reviews, we encourage you to address all reviewer feedback before resubmitting. There are many articles in this Sinch Community FAQ area for assistance - 10DLC - Sinch Community.