How will WhatsApp conversations be affected by the June 1, 2023 pricing update?

Sam_Williams — Thu, 01 Jun 2023 14:17:25 GMT

Beginning June 1, 2023, the business-initiated conversation category will be split into three new categories (each with their own pricing structure): utility, authentication, and marketing conversations. All templates used to begin business-initiated conversations will be associated with one of those three categories. Additionally, the user-initiated conversation category will be reclassified as the service conversation category. All of the above-mentioned conversations will still last 24 hours.

If you send a template message, and an existing conversation in the template message's category does not already exist, a new conversation will start. If you send a template message while there is already a conversation in progress, and the category of the template and the category of the open conversation do not match, a new conversation will begin in the category of the template. Finally, any template messages sent during a service conversation will begin a new conversation in the category associated with the template.

For more information on this udpate, see WhatsApp's Updates to conversation-based pricing: Effective June 1, 2023.

article How will WhatsApp conversations be affected by the June 1, 2023 pricing update? in WhatsApp

How will WhatsApp conversations be affected by the June 1, 2023 pricing update?