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    <title>article What category of template should I use to send promotional messages through Sinch's WhatsApp services? in WhatsApp</title>
    <link>https://community.sinch.com/t5/WhatsApp/What-category-of-template-should-I-use-to-send-promotional/ta-p/9319</link>
    <description>&lt;DIV class="lia-message-template-content-zone"&gt;
&lt;P&gt;In order for you (the business) to send messages outside of a &lt;A href="https://community.sinch.com/t5/WhatsApp/What-is-a-Customer-Care-Session/ta-p/6858" target="_blank" rel="noopener"&gt;customer care session&lt;/A&gt;, you must use an &lt;A href="https://community.sinch.com/t5/WhatsApp/What-is-a-message-template-and-why-are-they-necessary/ta-p/6857" target="_blank" rel="noopener"&gt;approved template&lt;/A&gt;. If the template is to be used to send &lt;A href="https://community.sinch.com/t5/WhatsApp/Can-I-use-WhatsApp-to-send-promotional-messages/ta-p/9289" target="_blank" rel="noopener"&gt;promotional messages&lt;/A&gt;, select the &lt;STRONG&gt;Marketing&lt;/STRONG&gt;&amp;nbsp;category when creating the template. Also, make sure the content of your message conforms to the&amp;nbsp;&lt;A href="https://www.whatsapp.com/legal/commerce-policy/" target="_blank" rel="nofollow noopener noreferrer"&gt;WhatsApp Commerce Policy&lt;/A&gt;&lt;SPAN&gt;.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;&lt;EM&gt;Note:&amp;nbsp;&lt;/EM&gt;&lt;/STRONG&gt;&lt;EM&gt;When communicating with an end-user during a customer care session, you can send promotional content &lt;A href="https://community.sinch.com/t5/WhatsApp/Can-I-use-non-approved-templates-to-send-promotional-messages/ta-p/9290" target="_blank" rel="noopener"&gt;without using an approved template&lt;/A&gt;.&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;&lt;A href="https://www.sinch.com/products/apis/messaging/whatsapp/" target="_blank" rel="nofollow noopener noreferrer"&gt;Learn more about the Sinch WhatsApp Business API&lt;/A&gt;.&lt;/EM&gt;&lt;/P&gt;
&lt;/DIV&gt;</description>
    <pubDate>Mon, 03 Apr 2023 21:13:10 GMT</pubDate>
    <dc:creator>Sam_Williams</dc:creator>
    <dc:date>2023-04-03T21:13:10Z</dc:date>
    <item>
      <title>What category of template should I use to send promotional messages through Sinch's WhatsApp services?</title>
      <link>https://community.sinch.com/t5/WhatsApp/What-category-of-template-should-I-use-to-send-promotional/ta-p/9319</link>
      <description>&lt;DIV class="lia-message-template-content-zone"&gt;
&lt;P&gt;In order for you (the business) to send messages outside of a &lt;A href="https://community.sinch.com/t5/WhatsApp/What-is-a-Customer-Care-Session/ta-p/6858" target="_blank" rel="noopener"&gt;customer care session&lt;/A&gt;, you must use an &lt;A href="https://community.sinch.com/t5/WhatsApp/What-is-a-message-template-and-why-are-they-necessary/ta-p/6857" target="_blank" rel="noopener"&gt;approved template&lt;/A&gt;. If the template is to be used to send &lt;A href="https://community.sinch.com/t5/WhatsApp/Can-I-use-WhatsApp-to-send-promotional-messages/ta-p/9289" target="_blank" rel="noopener"&gt;promotional messages&lt;/A&gt;, select the &lt;STRONG&gt;Marketing&lt;/STRONG&gt;&amp;nbsp;category when creating the template. Also, make sure the content of your message conforms to the&amp;nbsp;&lt;A href="https://www.whatsapp.com/legal/commerce-policy/" target="_blank" rel="nofollow noopener noreferrer"&gt;WhatsApp Commerce Policy&lt;/A&gt;&lt;SPAN&gt;.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;&lt;EM&gt;Note:&amp;nbsp;&lt;/EM&gt;&lt;/STRONG&gt;&lt;EM&gt;When communicating with an end-user during a customer care session, you can send promotional content &lt;A href="https://community.sinch.com/t5/WhatsApp/Can-I-use-non-approved-templates-to-send-promotional-messages/ta-p/9290" target="_blank" rel="noopener"&gt;without using an approved template&lt;/A&gt;.&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;&lt;A href="https://www.sinch.com/products/apis/messaging/whatsapp/" target="_blank" rel="nofollow noopener noreferrer"&gt;Learn more about the Sinch WhatsApp Business API&lt;/A&gt;.&lt;/EM&gt;&lt;/P&gt;
&lt;/DIV&gt;</description>
      <pubDate>Mon, 03 Apr 2023 21:13:10 GMT</pubDate>
      <guid>https://community.sinch.com/t5/WhatsApp/What-category-of-template-should-I-use-to-send-promotional/ta-p/9319</guid>
      <dc:creator>Sam_Williams</dc:creator>
      <dc:date>2023-04-03T21:13:10Z</dc:date>
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