https://community.sinch.com/t5/WhatsApp/Can-I-use-non-approved-templates-to-send-promotional-messages/ta-p/9290 <P>If you (the business) are <A href="https://community.sinch.com/t5/WhatsApp/Can-you-begin-a-WhatsApp-conversation-without-starting-with-a/ta-p/6869" target="_blank" rel="noopener">initiating a conversation with an end-user</A>, you must use an <A href="https://community.sinch.com/t5/WhatsApp/What-is-a-message-template-and-why-are-they-necessary/ta-p/6857" target="_blank" rel="noopener">approved message template</A>. If you are communicating with a customer during a <A href="https://community.sinch.com/t5/WhatsApp/What-is-a-Customer-Care-Session/ta-p/6858" target="_blank" rel="noopener">customer care session</A>, you can include promotional text as part of the free-form message. However, you must ensure that the promotional content conforms to the <A href="https://www.whatsapp.com/legal/commerce-policy/" target="_blank" rel="noopener">WhatsApp Commerce Policy</A>.</P> <P>&nbsp;</P> <P><EM><A href="https://www.sinch.com/products/apis/messaging/whatsapp/" target="_blank" rel="nofollow noopener noreferrer">Learn more about the Sinch WhatsApp Business API</A>.</EM></P> Wed, 20 Apr 2022 16:56:07 GMT Sam_Williams 2022-04-20T16:56:07Z https://community.sinch.com/t5/WhatsApp/Can-I-use-non-approved-templates-to-send-promotional-messages/ta-p/9290 <P>If you (the business) are <A href="https://community.sinch.com/t5/WhatsApp/Can-you-begin-a-WhatsApp-conversation-without-starting-with-a/ta-p/6869" target="_blank" rel="noopener">initiating a conversation with an end-user</A>, you must use an <A href="https://community.sinch.com/t5/WhatsApp/What-is-a-message-template-and-why-are-they-necessary/ta-p/6857" target="_blank" rel="noopener">approved message template</A>. If you are communicating with a customer during a <A href="https://community.sinch.com/t5/WhatsApp/What-is-a-Customer-Care-Session/ta-p/6858" target="_blank" rel="noopener">customer care session</A>, you can include promotional text as part of the free-form message. However, you must ensure that the promotional content conforms to the <A href="https://www.whatsapp.com/legal/commerce-policy/" target="_blank" rel="noopener">WhatsApp Commerce Policy</A>.</P> <P>&nbsp;</P> <P><EM><A href="https://www.sinch.com/products/apis/messaging/whatsapp/" target="_blank" rel="nofollow noopener noreferrer">Learn more about the Sinch WhatsApp Business API</A>.</EM></P> Wed, 20 Apr 2022 16:56:07 GMT https://community.sinch.com/t5/WhatsApp/Can-I-use-non-approved-templates-to-send-promotional-messages/ta-p/9290 Sam_Williams 2022-04-20T16:56:07Z