https://community.sinch.com/t5/WhatsApp/Can-enterprises-send-a-template-message-within-a-customer/ta-p/6853 <DIV class="lia-message-template-content-zone"> <P>Sending a WhatsApp template message will incur charges from Meta. Meta's charge is associated with the category of the template (<STRONG>marketing</STRONG>,&nbsp;<STRONG>authentication</STRONG>, or&nbsp;<STRONG>utility</STRONG>)<STRONG>.</STRONG> This excludes <STRONG>utility</STRONG>&nbsp;template messages sent within a <A title="customer service window" href="https://community.sinch.com/t5/WhatsApp/What-is-a-customer-care-session/ta-p/6858" target="_blank" rel="noopener">customer service window</A>; if you send a&nbsp;<STRONG>utility</STRONG>&nbsp;template message within a customer service window, Meta' fee will be waived. Meta charges&nbsp;<STRONG>Marketing</STRONG> and&nbsp;<STRONG>authentication</STRONG> template messages even if they are sent within a customer service window.</P> <P>&nbsp;</P> <P>Additionally, Meta will waive their fee for non-templated messages sent within a customer service window. Note that non-templated messages can only be sent within a customer service window.</P> <P>&nbsp;</P> <P><EM>Learn more about how you can use the <A href="https://www.sinch.com/products/apis/messaging/whatsapp/" target="_blank" rel="noopener">Sinch WhatsApp Business API</A> to send messages easily and securely.</EM></P> </DIV> Mon, 14 Jul 2025 14:39:36 GMT Tauben_Tenty 2025-07-14T14:39:36Z https://community.sinch.com/t5/WhatsApp/Can-enterprises-send-a-template-message-within-a-customer/ta-p/6853 <DIV class="lia-message-template-content-zone"> <P>Sending a WhatsApp template message will incur charges from Meta. Meta's charge is associated with the category of the template (<STRONG>marketing</STRONG>,&nbsp;<STRONG>authentication</STRONG>, or&nbsp;<STRONG>utility</STRONG>)<STRONG>.</STRONG> This excludes <STRONG>utility</STRONG>&nbsp;template messages sent within a <A title="customer service window" href="https://community.sinch.com/t5/WhatsApp/What-is-a-customer-care-session/ta-p/6858" target="_blank" rel="noopener">customer service window</A>; if you send a&nbsp;<STRONG>utility</STRONG>&nbsp;template message within a customer service window, Meta' fee will be waived. Meta charges&nbsp;<STRONG>Marketing</STRONG> and&nbsp;<STRONG>authentication</STRONG> template messages even if they are sent within a customer service window.</P> <P>&nbsp;</P> <P>Additionally, Meta will waive their fee for non-templated messages sent within a customer service window. Note that non-templated messages can only be sent within a customer service window.</P> <P>&nbsp;</P> <P><EM>Learn more about how you can use the <A href="https://www.sinch.com/products/apis/messaging/whatsapp/" target="_blank" rel="noopener">Sinch WhatsApp Business API</A> to send messages easily and securely.</EM></P> </DIV> Mon, 14 Jul 2025 14:39:36 GMT https://community.sinch.com/t5/WhatsApp/Can-enterprises-send-a-template-message-within-a-customer/ta-p/6853 Tauben_Tenty 2025-07-14T14:39:36Z