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    <title>article How long does a WhatsApp customer service window last? in WhatsApp</title>
    <link>https://community.sinch.com/t5/WhatsApp/How-long-does-a-WhatsApp-customer-service-window-last/ta-p/6847</link>
    <description>&lt;DIV class="lia-message-template-content-zone"&gt;
&lt;P&gt;If a customer sends your business a message, a 24-hour &lt;A href="https://community.sinch.com/t5/WhatsApp/What-is-a-Customer-Care-Session/ta-p/6858" target="_blank" rel="noopener"&gt;customer service window&lt;/A&gt;&amp;nbsp;begins. During this 24-hour period, your business can send non-templated messages and&amp;nbsp;&lt;STRONG&gt;utility&lt;/STRONG&gt;&amp;nbsp;template messages without incurring a cost.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Marketing&lt;/STRONG&gt; and&amp;nbsp;&lt;STRONG&gt;authentication&lt;/STRONG&gt; template messages will be charged based on their category, regardless of whether they are sent within a customer service window. Note that, if sent outside of a customer service window,&amp;nbsp;&lt;STRONG&gt;utility&lt;/STRONG&gt; messages will also be charged.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;For more information on customer service windows,&amp;nbsp;&lt;A href="https://community.sinch.com/t5/WhatsApp/What-is-a-Customer-Care-Session/ta-p/6858" target="_blank" rel="noopener"&gt;click here&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;Learn more about how you can use the &lt;A href="https://www.sinch.com/products/apis/messaging/whatsapp/" target="_blank" rel="noopener"&gt;Sinch WhatsApp Business API&lt;/A&gt; to send messages easily and securely.&lt;/EM&gt;&lt;/P&gt;
&lt;/DIV&gt;</description>
    <pubDate>Fri, 11 Jul 2025 21:33:45 GMT</pubDate>
    <dc:creator>Tauben_Tenty</dc:creator>
    <dc:date>2025-07-11T21:33:45Z</dc:date>
    <item>
      <title>How long does a WhatsApp customer service window last?</title>
      <link>https://community.sinch.com/t5/WhatsApp/How-long-does-a-WhatsApp-customer-service-window-last/ta-p/6847</link>
      <description>&lt;DIV class="lia-message-template-content-zone"&gt;
&lt;P&gt;If a customer sends your business a message, a 24-hour &lt;A href="https://community.sinch.com/t5/WhatsApp/What-is-a-Customer-Care-Session/ta-p/6858" target="_blank" rel="noopener"&gt;customer service window&lt;/A&gt;&amp;nbsp;begins. During this 24-hour period, your business can send non-templated messages and&amp;nbsp;&lt;STRONG&gt;utility&lt;/STRONG&gt;&amp;nbsp;template messages without incurring a cost.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Marketing&lt;/STRONG&gt; and&amp;nbsp;&lt;STRONG&gt;authentication&lt;/STRONG&gt; template messages will be charged based on their category, regardless of whether they are sent within a customer service window. Note that, if sent outside of a customer service window,&amp;nbsp;&lt;STRONG&gt;utility&lt;/STRONG&gt; messages will also be charged.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;For more information on customer service windows,&amp;nbsp;&lt;A href="https://community.sinch.com/t5/WhatsApp/What-is-a-Customer-Care-Session/ta-p/6858" target="_blank" rel="noopener"&gt;click here&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;Learn more about how you can use the &lt;A href="https://www.sinch.com/products/apis/messaging/whatsapp/" target="_blank" rel="noopener"&gt;Sinch WhatsApp Business API&lt;/A&gt; to send messages easily and securely.&lt;/EM&gt;&lt;/P&gt;
&lt;/DIV&gt;</description>
      <pubDate>Fri, 11 Jul 2025 21:33:45 GMT</pubDate>
      <guid>https://community.sinch.com/t5/WhatsApp/How-long-does-a-WhatsApp-customer-service-window-last/ta-p/6847</guid>
      <dc:creator>Tauben_Tenty</dc:creator>
      <dc:date>2025-07-11T21:33:45Z</dc:date>
    </item>
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