Configuring Adobe Campaign Classic with the Sinch SMPP API

Victor_R — Fri, 25 Jul 2025 10:48:38 GMT

Note: Some of the fields below can be found on the Sinch Build Dashboard. These fields are noted in the table. This information can be found by navigating to the Service APIs tab under SMS on the Sinch Build Dashboard.

This article outlines and describes the settings that are necessary to configure Adobe Campaign Classic.

General Settings

Label	Friendly name of the channel.
Channel	Should be set to "Mobile (SMS)"

Use the default options for all the other settings.

Mobile channel - Connection settings

SMSC Implementation name	Specify a meaningful name for this connection.
Server	The FQDN or IP of the Sinch SMSC you wish to connect to. This information can be found on the Sinch Build Dashboard.
Port	3600 for unencrypted SMPP 3601 for SMPP via TLS (Requires that "Enable TLS over SMPP" is enabled under "SMSC specificities")
Account	Known as the system_ID in the SMPP protocol. Equivalent to the username. This information can be found on the Sinch Build Dashboard.
Password	This information can be found on the Sinch Build Dashboard.
System type	Leave this field empty.
Number of MTA child connections	Contact your account manager to determine the total number of connections your system_ID can use. This value should be set to half of that value. This is due to Campaign Classic being limited to using the TX/RX bind-method, as compared to TRX.

Mobile channel - SMPP channel settings

Authorize character transliteration	This setting can be ticked to allow Campaign to re-encode characters, for example "ê" to "e". More information is available in Adobes documentation
Source number	The "from" number or alpha of your messages. Also known as the originator. This can be a company name, a long number or short code. We recommend keeping all alphas shorter than 11 characters.
Source TON/NPI	This value depends on the type of Source number set in the above section. Refer to the Source address settings table showing common combinations in our Sinch Developer Documentation.
Destination TON/NPI	Always configured as 1/1, as Sinch only support messages to International MSISDNs.
Service type	Leave this field empty.

Mobile channel- Throughput and delays

Sending window	The SMPP window size dictates how many un-responded PDUs are allowed. Contact your account manager to determine the best value for this setting.
Max MT throughput	Must be configured to the value associated with your account. This value is set to 10 by default, though it can be/may have been adjusted with the help of your account manager. If this is left at 0, you will see rejected messages which will in turn result in delayed messages.
Time before reconnection	No change needed – use the default setting.
Expiration period of the MT	No change needed – use the default setting.
Bind timeout	Set to 60 seconds.
enquire_link period	No change needed – use the default setting.

Mobile channel - Mapping of encodings

Sinch use GSM-7 as the SMSC default alphabet. Therefore, the following Data_coding settings apply:

Data_coding	Encoding
0	GSM 03.38 (GSM-7)
3	ISO-8859-1
8	UCS2

Mobile channel - SMSC specificities

Activate message_payload	This setting allows you to send larger payloads than normal. Do not select this option.
Send full phone number	Do not select this option to ensure only digits are sent in the destination address.
Bind TON/NPI	Use the default setting 0/0
Range of addresses	Leave this field empty.
Invalid ID acknowledge count	Leave as 0.
Extraction regex of the ID in the SR	Set to: \b[iD][dD]:([a-fA-F0-9]{32,32})\b
Extraction regex of the status in the SR	Set to: \b[sS][tT][aA][tT]:([a-zA-Z0-9]{5,8})\b
Regex applied to determine successful status	Set to: ^DELIVRD
Regex applied to determine error status	Set to: ^(?:EXPIRED\|DELETED\|UNDELIV\|UNKNOWN\|REJECT)
Extraction regex of the error code in the SR	Set to: \b[eE][rR][rR]:([a-zA-Z0-9]{0,3})
ID format in MT acknowledgment	Do not modify
ID format in the SR	Do not modify
SR ID or error code in optional field	Leave unchecked
SR ID or error code in text field	Leave unchecked
Service ID tag	Leave this field empty
Enable TLS over SMPP	Should be enabled if port 3601 is set under "Mobile - Connection settings"
Skip TLS certificate verification (insecure)	Leave unchecked