What is Artificial Inflation of Traffic (AIT)?

Shahzad_Ismail — Fri, 25 Jul 2025 10:02:59 GMT

Artificially Inflated Traffic (AIT) is a type of SMS fraud that happens when fraudsters generate high volumes of fake traffic via mobile applications or websites.

A common AIT scenario looks something like this:

A fraudster designs a bot to create fake accounts.
The bot triggers a one-time passcode (OTP) SMS to mobile numbers.
The fraudster partners with a rogue party to intercept the inflated traffic without actually delivering messages to the end user.
Together, they claim the revenue, share the profits...
… and repeat the process to inflate revenues further or tamper with conversion statistics.

To learn more about AIT and what can be done about it - read the full blog post on sinch.com.

Take a look at the Sinch SMS Product page to learn more about our SMS products, or click here to sign up to our self-service portal and get started today.

article What is Artificial Inflation of Traffic (AIT)? in SMS

What is Artificial Inflation of Traffic (AIT)?