Additional Costs Associated with RCS for Business – North America (U.S. & Canada)

Keenon_House — Thu, 07 May 2026 02:33:30 GMT

RCS (Rich Communication Services) for Business provides brands with the ability to send verified, branded, and engaging messages that include rich media such as images, videos, carousels, and suggested actions.

This article contains useful information regarding Sinch RCS for Business pricing in the United States.

Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up-to-date pricing.
Contact Sinch to discuss the most up-to-date costs and to calculate costs related to your business needs.

Service Provider Set-up Fees – RCS for Business

Service Provider	Country	Description	Fee
T-Mobile	USA	Campaign Service Activation Fee	$500
T-Mobile	USA	Campaign Service Migration Fee	$500

Non-Compliance Fees – RCS for Business

Service Provider	Description	Fee
T-Mobile	Tier 1: Phishing, Smishing & Social Engineering	$5,000
	Tier 2: Illegal Content (must be legal in all 50 states & federally)	$1,000
	Tier 3: Other Violations (prohibited content, regulations, code of conduct)	$500

3rd Party Brand Vetting & Certification Fees – RCS for Business

Type	Description	Fee
Bundled RCS for Business Basic Vetting & Certification	Brand vetting bundle including sender verification, identity validation, asset review, and certificate issuance. Valid for 1 year.	$100
RCS for Business Verified Sender Vetting	Verification of the brand’s organization and authorized contact, including domain validation and confirmation via electronic communication.	$54
RCS for Business Brand Asset Verification	Review of brand images (e.g., logos, banners) to ensure compliance with technical, content, and intellectual property requirements.	$22
RCS for Business Agent Verification and Signature	Validation that the RBM agent represents the verified brand and uses approved brand assets.	$12
Aegis Identity Direct	Verification of brand identity through domain analysis and direct confirmation with an authorized brand contact.	$12
Appeal	Manual review of a previously rejected vetting result, including evaluation of additional supporting evidence.	$11
Failed Verified Sender Vetting Due to ID Mismatch	Applies when vetting fails due to a mismatch between the provided legal entity name and tax ID.	$5

Carrier Message Fees – RCS for Business

United States

Carrier	Description	MO Fee	MT Fee
Verizon Wireless	Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL).		$0.0045
	Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload.		$0.007
	Interactive Session* – A single billable messaging event that includes all Rich and Rich Media messages exchanged between an RBM agent and a consumer within 24 hours of a Session Trigger.	$0.009
T-Mobile (Now includes US Cellular)	Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL).	$0.0025	$0.0062
	Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, includes first 5MB.	$0.0125	$0.0125
	Rich Media – per extra 1MB after 5MB.	$0.001	$0.001
	Interactive Session* – A single billable messaging event that includes all Rich and Rich Media messages exchanged between an RBM agent and a consumer within 24 hours of a Session Trigger.	$0.06
AT&T	Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL).	$0.0045	$0.0045
	Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload.	$0.01	$0.01
	Interactive Session* – A single billable messaging event that includes all Rich and Rich Media messages exchanged between an RBM agent and a consumer within 24 hours of a Session Trigger.	$0.03
Tracfone	Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL).		$0.004
Tracfone	Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload.		$0.006
Spectrum	Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL).	$0.004	$0.004
Spectrum	Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload.	$0.006	$0.006

*A Session is triggered when a brand agent and a user exchange 4 Rich or Rich Media messages (including at least one mobile-terminated (MT) message and at least two mobile-originated (MO) responses within a 24-hour period.

Canada

Carrier	Description	MO Fee	MT Fee
Bell	Basic – Send and receive text-only messages, limited to 160 characters	$0.01 CAD	$0.01 CAD
	Single - Send and receive rich multimedia content, including images, buttons, cards, carousels, and plain text messages exceeding 160 characters.	$0.025 CAD	$0.025 CAD
	Conversational – Replies within 24h conversation window	$0.035 CAD	$0.035 CAD
TELUS	Basic - Send and receive text-only messages, limited to 160 characters	$0.0065 CAD	$0.0065 CAD
	Single - Send and receive rich multimedia content, including images, buttons, cards, carousels, and plain text messages exceeding 160 characters.	$0.01 CAD	$0.01 CAD
	Conversational – Replies within 24h conversation window	$0.02 CAD	$0.02 CAD
SaskTel	Basic - Send and receive text-only messages, limited to 160 characters	$0.006 CAD	$0.006 CAD
	Single - Send and receive rich multimedia content, including images, buttons, cards, carousels, and plain text messages exceeding 160 characters.	$0.012 CAD	$0.012 CAD
	Conversational – Replies within 24h conversation window	$0.02 CAD	$0.02 CAD

Message Types – US (Effective July 23, 2025)

RCS messages in the US are classified into two types: Rich and Rich Media.

Rich Messages: Text-only, 160 characters, suggested replies, limited actions (dial, open URL).
Rich Media Messages: Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload.