What are Rich Cards?

Shahzad_Ismail — Thu, 21 Aug 2025 22:28:23 GMT

Rich cards combine elements into a single message – they must include an image or a video and can also include a title text, description and up to 2 suggested replies and/or actions.

Up to 10 Rich Cards can be sent together to create a carousel of options, but cards can be sent standalone as well - you don’t need a carousel.

What are the size requirements and best practices for sending rich files?

The maximum size of a file that can be sent through RCS for Business is 200MB, it is recommended that smaller files be sent whenever possible.

Rich Cards can be vertical or horizontal:

Vertical rich cards display horizontal media at the top of the card. Horizontal media should have an aspect ratio of 2:1, 16:9, or 7:3.
- For media with a 2:1 ratio the optimal resolution for the media is 1440x720 px with a maximum recommended file size of 2 MB for images and 10 MB for video.
- The optimal resolution for the thumbnail is 770x335 px with a recommended file size of 40 kB and a recommended maximum size of 100 kB.
Horizontal rich cards display vertical media on the left or right side of the card. Vertical media should have an aspect ratio of 3:4.
- The optimal resolution for the media is 768x1024 px with a maximum recommended file size of 2 MB for images and 10 MB for video.
- The optimal resolution for the thumbnail is 250x330 px with a recommended file size of 40 kB and a recommended maximum size of 100 kB.
The media in Rich Card Carousels display horizontally and should have an aspect ratio of 4:3.
- The optimal resolution for the media is 960x720 px with a maximum file size of 1 MB for images and 5 MB for video.
- The optimal resolution for the thumbnail is 605x452 px with a recommended file size of 40 kB and a recommended maximum size of 100 kB.

Media in rich cards must fit into one of 3 heights. If the media doesn't fit the dimensions the height of the media preview is chosen by zooming and cropping.

Short: 112 DP
Medium: 168 DP
Tall: 264 DP.

For information refer to the best practices from Google.

For more information on RCS, visit the Sinch RCS product page.

article What are Rich Cards? in RCS

What are Rich Cards?

What are the size requirements and best practices for sending rich files?