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    <title>article Can consumers initiate conversations with businesses though RCS? in RCS</title>
    <link>https://community.sinch.com/t5/RCS/Can-consumers-initiate-conversations-with-businesses-though-RCS/ta-p/16551</link>
    <description>&lt;DIV class="lia-message-template-content-zone"&gt;
&lt;P&gt;Yes, they can. In most cases, RCS conversations are started by brands, but new ways for customers to initiate the conversation are now available and more are coming. For example, conversations can now be &lt;A href="https://developers.google.com/business-communications/rcs-business-messaging/guides/build/deeplinks" target="_self"&gt;started from an SMS deeplink&lt;/A&gt;.&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;For more information on Sinch RCS, visit the&amp;nbsp;&lt;/EM&gt;&lt;EM&gt;&lt;A href="https://www.sinch.com/products/apis/messaging/rcs/" target="_blank" rel="noopener noreferrer"&gt;RCS product page&lt;/A&gt;&lt;SPAN&gt;.&lt;/SPAN&gt;&lt;/EM&gt;&lt;/P&gt;
&lt;/DIV&gt;</description>
    <pubDate>Thu, 19 Jun 2025 14:19:51 GMT</pubDate>
    <dc:creator>Shahzad_Ismail</dc:creator>
    <dc:date>2025-06-19T14:19:51Z</dc:date>
    <item>
      <title>Can consumers initiate conversations with businesses though RCS?</title>
      <link>https://community.sinch.com/t5/RCS/Can-consumers-initiate-conversations-with-businesses-though-RCS/ta-p/16551</link>
      <description>&lt;DIV class="lia-message-template-content-zone"&gt;
&lt;P&gt;Yes, they can. In most cases, RCS conversations are started by brands, but new ways for customers to initiate the conversation are now available and more are coming. For example, conversations can now be &lt;A href="https://developers.google.com/business-communications/rcs-business-messaging/guides/build/deeplinks" target="_self"&gt;started from an SMS deeplink&lt;/A&gt;.&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;For more information on Sinch RCS, visit the&amp;nbsp;&lt;/EM&gt;&lt;EM&gt;&lt;A href="https://www.sinch.com/products/apis/messaging/rcs/" target="_blank" rel="noopener noreferrer"&gt;RCS product page&lt;/A&gt;&lt;SPAN&gt;.&lt;/SPAN&gt;&lt;/EM&gt;&lt;/P&gt;
&lt;/DIV&gt;</description>
      <pubDate>Thu, 19 Jun 2025 14:19:51 GMT</pubDate>
      <guid>https://community.sinch.com/t5/RCS/Can-consumers-initiate-conversations-with-businesses-though-RCS/ta-p/16551</guid>
      <dc:creator>Shahzad_Ismail</dc:creator>
      <dc:date>2025-06-19T14:19:51Z</dc:date>
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