Setting a required predefined Use Case during the RCS Agent registration process

Shahzad_Ismail — Wed, 02 Jul 2025 14:46:21 GMT

Each RCS Agent is required to have a predefined use case that reflects the nature of the conversations it is intended to have with end users and to help businesses comply with business rules. RCS for Business supports four primary use cases:

OTP	✅ One-time passwords for authentication, account login, password resets, and completing or confirming transactions ❌ Cannot include product updates, notifications, offers, promotions, discounts, upgrades, or information related to goods and services
Transactional	✅ Notifications, updates or alerts to share information directly relevant to a customer's existing services or products, such as alerts for suspicious account activities, purchase confirmations, and shipping notifications. You can send OTP on transactional. ❌ Cannot include marketing or promotional messages
Promotional	✅ Sales, marketing and promotional messages to new or existing customers, with the objective to increase awareness, engagement and sales ❌ Cannot include OTP and 2FA, time-sensitive product and service information, or transactions
Multi-use	✅ Conversational flows that combine transactional and promotional use cases, such as sending an account notification and then offering a discount or upgrade for a new product and service. Must include a combination of transactional and promotional messages (note: you can declare an agent as "multi-use" in your agent launch request, even if you only have one active use case. If you declare multi-use with one use case, you must confirm that you plan to implement the second use case within the next six months). ❌ Cannot include OTP messages, password resets, or only promotional/only transactional use cases

Refer to the Choose the right use case article on the Google developers site, for more details about when to use each use case or reach out to us for support.

article Setting a required predefined Use Case during the RCS Agent registration process in RCS

Setting a required predefined Use Case during the RCS Agent registration process