What is LINE Marketing Message?

Yumeng — Mon, 19 Aug 2024 12:03:12 GMT

Question

LINE Marketing Message, also known as Broadcasting message, is a business message type used for Marketing purpose towards end-user.

Advantage:

1.Business can send LINE Marketing Message via end-user's LINE ID.

2.Increase your LINE business channel opt-in and customer retention.

3.Fixed pricing, SMS alternative.

4.Boost product sales via marketing content and inform promotions

5.Know your customer's preference via message interactions.

Sample Message:

Full Screen Rich Message

Carousel Message with call to action button

Full screen video message

Coupon message

Image source: LINE official website

Use case:

1.Coupon message

2.NPI Survey

3.Membership sign-up

4.Video message

5.Product recommendation

6.Personalised marketing content by business channel(no approval needed)

7.Auto reply message

Limitation:

1.LINE Marketing Message can't be use for the content indicated here(Article 7).

2.Customer need to upgrade to a paid tier after their free tier message is finished.

Activation:

If you are already a Sinch customer:

-Please contact your sales manager if you want to activate LINE Marketing Message.

New to Sinch:

-Please indicate your product interest in this link. Our team will guide you on the next steps quickly.