What is LINE Official Notification Message?

Yumeng — Tue, 02 Jul 2024 15:23:38 GMT

Question

LINE Official Notification Message, also known as Friend's letter, LON, is a business message type used for notification purpose towards end-user.

Advantage:

1.No opt-in. Business can send LINE Official Notification Message via end-user's phone number.

2.Increase your LINE business channel opt-in.

3.Fixed pricing, SMS alternative.

Sample Message:

Image source: LINE official website

Use case:

1.Delivery update

2.Digital Receipt

3.Membership update

4.Reservation/Appointment reminder

5.System/service alert

6.Personalised notification by business channel(approval needed)

Limitation:

1.LINE Official Notification Message can't be use for marketing purpose, for marketing use please refer to LINE Broadcast marketing message.

2.Template will be needed prior to the sending

Activation:

If you are already a Sinch customer:

-Please contact your sales manager if you want to activate LINE Official Notification Message.

New to Sinch:

-Please indicate your product interest in this link. Our team will guide you on the next steps quickly.