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    <title>article Brand registration in Glossary</title>
    <link>https://community.sinch.com/t5/Glossary/Brand-registration/ta-p/8816</link>
    <description>&lt;P&gt;“Brand” is a term used by The Campaign Registry (TCR), who define the term as: “The company or entity the end user believes to be sending the message.”&lt;BR /&gt;&lt;BR /&gt;&lt;/P&gt;
&lt;P&gt;Since North American Sinch numbers must be sanctioned as A2P for use with 10DLC, typically you’ll have to choose a number from our (exceptionally large!) inventory. When you register the brand as belonging to your company for a particular number, TCR takes extra steps to verify your company’s identity for the integrity of the telecommunications industry. Ultimately, this builds trust with your customers.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;Visit the&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.sinch.com/products/apis/messaging/numbers/10dlc-messaging/" target="_blank" rel="noopener nofollow noreferrer"&gt;10DLC Product Page&lt;/A&gt;&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;to learn more or if you need more help with 10DLC or have any questions,&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.sinch.com/contact-us/" target="_blank" rel="noopener nofollow noreferrer"&gt;contact Sinch&lt;/A&gt;, who will be happy help!&lt;/EM&gt;&lt;/P&gt;</description>
    <pubDate>Wed, 15 Dec 2021 10:28:47 GMT</pubDate>
    <dc:creator>Shahzad_Ismail</dc:creator>
    <dc:date>2021-12-15T10:28:47Z</dc:date>
    <item>
      <title>Brand registration</title>
      <link>https://community.sinch.com/t5/Glossary/Brand-registration/ta-p/8816</link>
      <description>&lt;P&gt;“Brand” is a term used by The Campaign Registry (TCR), who define the term as: “The company or entity the end user believes to be sending the message.”&lt;BR /&gt;&lt;BR /&gt;&lt;/P&gt;
&lt;P&gt;Since North American Sinch numbers must be sanctioned as A2P for use with 10DLC, typically you’ll have to choose a number from our (exceptionally large!) inventory. When you register the brand as belonging to your company for a particular number, TCR takes extra steps to verify your company’s identity for the integrity of the telecommunications industry. Ultimately, this builds trust with your customers.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;Visit the&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.sinch.com/products/apis/messaging/numbers/10dlc-messaging/" target="_blank" rel="noopener nofollow noreferrer"&gt;10DLC Product Page&lt;/A&gt;&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;to learn more or if you need more help with 10DLC or have any questions,&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;A href="https://www.sinch.com/contact-us/" target="_blank" rel="noopener nofollow noreferrer"&gt;contact Sinch&lt;/A&gt;, who will be happy help!&lt;/EM&gt;&lt;/P&gt;</description>
      <pubDate>Wed, 15 Dec 2021 10:28:47 GMT</pubDate>
      <guid>https://community.sinch.com/t5/Glossary/Brand-registration/ta-p/8816</guid>
      <dc:creator>Shahzad_Ismail</dc:creator>
      <dc:date>2021-12-15T10:28:47Z</dc:date>
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