https://community.sinch.com/t5/Campaigns/Campaigns-Messages-Statuses/ta-p/7132 <DIV> <P>Message statuses help you understand <STRONG>what happens to your messages after they are sent</STRONG>, from processing to delivery or failure.</P> <P>They provide visibility into your campaign performance and help you <STRONG>identify issues, optimise delivery, and improve results</STRONG>.</P> <HR /> <H1>Message lifecycle overview</H1> <P>Each message follows a lifecycle from sending to final outcome.</P> <PRE><CODE>Queued → Sending → Sent → Delivered ↘ Soft bounce / Failed </CODE></PRE> <UL> <LI><STRONG>Queued / Sending</STRONG> → your message is being processed</LI> <LI><STRONG>Sent</STRONG> → your message has been accepted for delivery</LI> <LI><STRONG>Delivered</STRONG> → your message reached the recipient</LI> <LI><STRONG>Soft bounce / Failed</STRONG> → delivery issue detected</LI> </UL> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> <STRONG>Key idea</STRONG><BR />Message statuses reflect your <STRONG>campaign funnel</STRONG>, from sending to delivery success or failure.</P> <HR /> <H1>Message statuses explained</H1> <P>The table below summarises the main statuses, what they mean, and what actions you should take.</P> <DIV class="___i31lg00 f10pi13n f14t3ns0 f1nbblvp fat0sn4 f1ov4xf1 fekwl8i f1lmfglv f1oz7aqm f1abmfm4 f1w619qj f16h0jq8"> <TABLE class="___1hm93bs f1ddd56o f16vktn6 f1enuhaj fdclmfp f1ev3kgc ftgm304 f1uinfot fibjyge fvueend f9yszdx f1fu4s3n f3l3pb3 f1s2k7dp f8fmt76 fjvbh62 fysh76l fic4ptz f1yenhzu f1yn6nvh f14tj6oe f1jq587y f1el8yx3 f1pymoxg f1ofu761 fe6itr f7coize f1794535 f70r78m f4zgifc fk1v6el f16pyhcb fo436u6 fzy4j18 fc43013 f1hmrcvb fc4t9fq fgp09rh fjnyn6r"> <TBODY> <TR> <TH>Status</TH> <TH>What it means</TH> <TH>What you should do</TH> </TR> <TR> <TD>Queued</TD> <TD>Message is scheduled and waiting to be sent</TD> <TD>Wait</TD> </TR> <TR> <TD>Sending</TD> <TD>Message is currently being processed and sent</TD> <TD>Wait</TD> </TR> <TR> <TD>Sent</TD> <TD>Message has been successfully submitted for delivery</TD> <TD>Monitor delivery</TD> </TR> <TR> <TD>Delivered</TD> <TD>Message has been delivered to the recipient</TD> <TD>No action required</TD> </TR> <TR> <TD>Soft bounce</TD> <TD>Temporary delivery issue (e.g. phone off, network issue)</TD> <TD>Retry or monitor</TD> </TR> <TR> <TD>Failed</TD> <TD>Permanent delivery failure (e.g. invalid or unreachable number)</TD> <TD>Fix or remove the phone number</TD> </TR> </TBODY> </TABLE> </DIV> <HR /> <H1>How to interpret message statuses</H1> <P>You can group statuses into three main categories:</P> <H3>In progress</H3> <UL> <LI><STRONG>Queued, Sending</STRONG><BR /><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> Messages are being processed — no action needed.</LI> </UL> <HR /> <H3>Successfully processed</H3> <UL> <LI><STRONG>Sent, Delivered</STRONG><BR /><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> Messages have been accepted or delivered — monitor performance.</LI> </UL> <HR /> <H3>Issues and failures</H3> <UL> <LI><STRONG>Soft bounce, Failed</STRONG><BR /><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> Messages could not be delivered — action may be required.</LI> </UL> <HR /> <H1>What to do with each status</H1> <P>To manage your campaigns effectively:</P> <UL> <LI><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span> Monitor <STRONG>Delivered</STRONG> messages to evaluate performance</LI> <LI><span class="lia-unicode-emoji" title=":warning:">⚠️</span> Retry or monitor <STRONG>Soft bounce</STRONG> messages (temporary issues)</LI> <LI><span class="lia-unicode-emoji" title=":cross_mark:">❌</span> Investigate and clean data for <STRONG>Failed</STRONG> messages</LI> </UL> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> <STRONG>Best practice</STRONG><BR />Track recurring failures or soft bounces to improve your contact data quality and campaign reach.</P> <HR /> <H1>Why message statuses matter</H1> <P>Message statuses are essential to understand <STRONG>delivery performance</STRONG> and optimise your campaigns.</P> <P>They help you:</P> <UL> <LI>Measure your real campaign reach</LI> <LI>Identify delivery issues quickly</LI> <LI>Improve data quality and targeting</LI> <LI>Optimise overall campaign performance</LI> </UL> <HR /> <H1>Key takeaway</H1> <P>Message statuses give you a <STRONG>clear view of what happens after sending</STRONG>, allowing you to:</P> <UL> <LI>Track delivery from sending to final outcome</LI> <LI>Identify temporary vs permanent issues</LI> <LI>Take action to improve campaign results</LI> </UL> <HR /> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> <STRONG>In short:</STRONG><BR />Message statuses turn delivery data into actionable insights, helping you optimise both <STRONG>reach and performance</STRONG>.</P> </DIV> Fri, 19 Jun 2026 12:46:22 GMT Stephanie_R 2026-06-19T12:46:22Z https://community.sinch.com/t5/Campaigns/Campaigns-Messages-Statuses/ta-p/7132 <DIV> <P>Message statuses help you understand <STRONG>what happens to your messages after they are sent</STRONG>, from processing to delivery or failure.</P> <P>They provide visibility into your campaign performance and help you <STRONG>identify issues, optimise delivery, and improve results</STRONG>.</P> <HR /> <H1>Message lifecycle overview</H1> <P>Each message follows a lifecycle from sending to final outcome.</P> <PRE><CODE>Queued → Sending → Sent → Delivered ↘ Soft bounce / Failed </CODE></PRE> <UL> <LI><STRONG>Queued / Sending</STRONG> → your message is being processed</LI> <LI><STRONG>Sent</STRONG> → your message has been accepted for delivery</LI> <LI><STRONG>Delivered</STRONG> → your message reached the recipient</LI> <LI><STRONG>Soft bounce / Failed</STRONG> → delivery issue detected</LI> </UL> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> <STRONG>Key idea</STRONG><BR />Message statuses reflect your <STRONG>campaign funnel</STRONG>, from sending to delivery success or failure.</P> <HR /> <H1>Message statuses explained</H1> <P>The table below summarises the main statuses, what they mean, and what actions you should take.</P> <DIV class="___i31lg00 f10pi13n f14t3ns0 f1nbblvp fat0sn4 f1ov4xf1 fekwl8i f1lmfglv f1oz7aqm f1abmfm4 f1w619qj f16h0jq8"> <TABLE class="___1hm93bs f1ddd56o f16vktn6 f1enuhaj fdclmfp f1ev3kgc ftgm304 f1uinfot fibjyge fvueend f9yszdx f1fu4s3n f3l3pb3 f1s2k7dp f8fmt76 fjvbh62 fysh76l fic4ptz f1yenhzu f1yn6nvh f14tj6oe f1jq587y f1el8yx3 f1pymoxg f1ofu761 fe6itr f7coize f1794535 f70r78m f4zgifc fk1v6el f16pyhcb fo436u6 fzy4j18 fc43013 f1hmrcvb fc4t9fq fgp09rh fjnyn6r"> <TBODY> <TR> <TH>Status</TH> <TH>What it means</TH> <TH>What you should do</TH> </TR> <TR> <TD>Queued</TD> <TD>Message is scheduled and waiting to be sent</TD> <TD>Wait</TD> </TR> <TR> <TD>Sending</TD> <TD>Message is currently being processed and sent</TD> <TD>Wait</TD> </TR> <TR> <TD>Sent</TD> <TD>Message has been successfully submitted for delivery</TD> <TD>Monitor delivery</TD> </TR> <TR> <TD>Delivered</TD> <TD>Message has been delivered to the recipient</TD> <TD>No action required</TD> </TR> <TR> <TD>Soft bounce</TD> <TD>Temporary delivery issue (e.g. phone off, network issue)</TD> <TD>Retry or monitor</TD> </TR> <TR> <TD>Failed</TD> <TD>Permanent delivery failure (e.g. invalid or unreachable number)</TD> <TD>Fix or remove the phone number</TD> </TR> </TBODY> </TABLE> </DIV> <HR /> <H1>How to interpret message statuses</H1> <P>You can group statuses into three main categories:</P> <H3>In progress</H3> <UL> <LI><STRONG>Queued, Sending</STRONG><BR /><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> Messages are being processed — no action needed.</LI> </UL> <HR /> <H3>Successfully processed</H3> <UL> <LI><STRONG>Sent, Delivered</STRONG><BR /><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> Messages have been accepted or delivered — monitor performance.</LI> </UL> <HR /> <H3>Issues and failures</H3> <UL> <LI><STRONG>Soft bounce, Failed</STRONG><BR /><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> Messages could not be delivered — action may be required.</LI> </UL> <HR /> <H1>What to do with each status</H1> <P>To manage your campaigns effectively:</P> <UL> <LI><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span> Monitor <STRONG>Delivered</STRONG> messages to evaluate performance</LI> <LI><span class="lia-unicode-emoji" title=":warning:">⚠️</span> Retry or monitor <STRONG>Soft bounce</STRONG> messages (temporary issues)</LI> <LI><span class="lia-unicode-emoji" title=":cross_mark:">❌</span> Investigate and clean data for <STRONG>Failed</STRONG> messages</LI> </UL> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> <STRONG>Best practice</STRONG><BR />Track recurring failures or soft bounces to improve your contact data quality and campaign reach.</P> <HR /> <H1>Why message statuses matter</H1> <P>Message statuses are essential to understand <STRONG>delivery performance</STRONG> and optimise your campaigns.</P> <P>They help you:</P> <UL> <LI>Measure your real campaign reach</LI> <LI>Identify delivery issues quickly</LI> <LI>Improve data quality and targeting</LI> <LI>Optimise overall campaign performance</LI> </UL> <HR /> <H1>Key takeaway</H1> <P>Message statuses give you a <STRONG>clear view of what happens after sending</STRONG>, allowing you to:</P> <UL> <LI>Track delivery from sending to final outcome</LI> <LI>Identify temporary vs permanent issues</LI> <LI>Take action to improve campaign results</LI> </UL> <HR /> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> <STRONG>In short:</STRONG><BR />Message statuses turn delivery data into actionable insights, helping you optimise both <STRONG>reach and performance</STRONG>.</P> </DIV> Fri, 19 Jun 2026 12:46:22 GMT https://community.sinch.com/t5/Campaigns/Campaigns-Messages-Statuses/ta-p/7132 Stephanie_R 2026-06-19T12:46:22Z