article What data is available in Campaigns Analytics? in Campaigns https://community.sinch.com/t5/Campaigns/What-data-is-available-in-Campaigns-Analytics/ta-p/7131 <P>Campaigns Analytics helps you understand <STRONG>how your campaigns perform across channels</STRONG>, from delivery to engagement.</P> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> Available metrics depend on the <STRONG>channel used (SMS, RCS, WhatsApp)</STRONG>.</P> <HR /> <H1>Campaign metrics by channel</H1> <DIV class="___i31lg00 f10pi13n f14t3ns0 f1nbblvp fat0sn4 f1ov4xf1 fekwl8i f1lmfglv f1oz7aqm f1abmfm4 f1w619qj f16h0jq8"> <TABLE class="___1hm93bs f1ddd56o f16vktn6 f1enuhaj fdclmfp f1ev3kgc ftgm304 f1uinfot fibjyge fvueend f9yszdx f1fu4s3n f3l3pb3 f1s2k7dp f8fmt76 fjvbh62 fysh76l fic4ptz f1yenhzu f1yn6nvh f14tj6oe f1jq587y f1el8yx3 f1pymoxg f1ofu761 fe6itr f7coize f1794535 f70r78m f4zgifc fk1v6el f16pyhcb fo436u6 fzy4j18 fc43013 f1hmrcvb fc4t9fq fgp09rh fjnyn6r" tabindex="0"> <TBODY> <TR> <TH>Metric</TH> <TH>SMS</TH> <TH>SMS + Landing pages</TH> <TH>RCS</TH> <TH>WhatsApp</TH> </TR> <TR> <TD>Sent / Delivered</TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> </TR> <TR> <TD>Clicks</TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> </TR> <TR> <TD>Read</TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span> (not always available)</TD> </TR> <TR> <TD>Opt-outs</TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> </TR> <TR> <TD>Landing page data</TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span> (heatmap, interactions)</TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> </TR> </TBODY> </TABLE> </DIV> <P>&nbsp;</P> <H1>Key takeaway</H1> <UL> <LI>Different channels provide different levels of insight</LI> <LI>SMS gives you <STRONG>reach</STRONG>, RCS gives you <STRONG>engagement (read and clicks)</STRONG></LI> <LI>Landing pages (SMS only) provide the most detailed <STRONG>conversion analytics</STRONG></LI> </UL> <HR /> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> <STRONG>In short:</STRONG><BR />Use analytics across channels to understand <STRONG>who you reach, who engages, and what converts</STRONG>.</P> Fri, 19 Jun 2026 13:04:14 GMT Stephanie_R 2026-06-19T13:04:14Z What data is available in Campaigns Analytics? https://community.sinch.com/t5/Campaigns/What-data-is-available-in-Campaigns-Analytics/ta-p/7131 <P>Campaigns Analytics helps you understand <STRONG>how your campaigns perform across channels</STRONG>, from delivery to engagement.</P> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> Available metrics depend on the <STRONG>channel used (SMS, RCS, WhatsApp)</STRONG>.</P> <HR /> <H1>Campaign metrics by channel</H1> <DIV class="___i31lg00 f10pi13n f14t3ns0 f1nbblvp fat0sn4 f1ov4xf1 fekwl8i f1lmfglv f1oz7aqm f1abmfm4 f1w619qj f16h0jq8"> <TABLE class="___1hm93bs f1ddd56o f16vktn6 f1enuhaj fdclmfp f1ev3kgc ftgm304 f1uinfot fibjyge fvueend f9yszdx f1fu4s3n f3l3pb3 f1s2k7dp f8fmt76 fjvbh62 fysh76l fic4ptz f1yenhzu f1yn6nvh f14tj6oe f1jq587y f1el8yx3 f1pymoxg f1ofu761 fe6itr f7coize f1794535 f70r78m f4zgifc fk1v6el f16pyhcb fo436u6 fzy4j18 fc43013 f1hmrcvb fc4t9fq fgp09rh fjnyn6r" tabindex="0"> <TBODY> <TR> <TH>Metric</TH> <TH>SMS</TH> <TH>SMS + Landing pages</TH> <TH>RCS</TH> <TH>WhatsApp</TH> </TR> <TR> <TD>Sent / Delivered</TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> </TR> <TR> <TD>Clicks</TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> </TR> <TR> <TD>Read</TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span> (not always available)</TD> </TR> <TR> <TD>Opt-outs</TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span></TD> </TR> <TR> <TD>Landing page data</TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> <TD><span class="lia-unicode-emoji" title=":white_heavy_check_mark:">✅</span> (heatmap, interactions)</TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> <TD><span class="lia-unicode-emoji" title=":cross_mark:">❌</span></TD> </TR> </TBODY> </TABLE> </DIV> <P>&nbsp;</P> <H1>Key takeaway</H1> <UL> <LI>Different channels provide different levels of insight</LI> <LI>SMS gives you <STRONG>reach</STRONG>, RCS gives you <STRONG>engagement (read and clicks)</STRONG></LI> <LI>Landing pages (SMS only) provide the most detailed <STRONG>conversion analytics</STRONG></LI> </UL> <HR /> <P><span class="lia-unicode-emoji" title=":backhand_index_pointing_right:">👉</span> <STRONG>In short:</STRONG><BR />Use analytics across channels to understand <STRONG>who you reach, who engages, and what converts</STRONG>.</P> Fri, 19 Jun 2026 13:04:14 GMT https://community.sinch.com/t5/Campaigns/What-data-is-available-in-Campaigns-Analytics/ta-p/7131 Stephanie_R 2026-06-19T13:04:14Z